Standing oval mirror from Florence

Unconventional design combined with the highest quality raw materials and craftsmanship give the brand Florence Art its synonym.

Tradition

Among the streets of Florence, you can breathe art, from S. Croce to Ponte Vecchio, and then again among sculptures, paintings, and furnishings of the Medici villas—an exceptional city, territory, where artists and artisans have found their life force for centuries. The Florence Art brand was born in 1950 from this tradition, the manual skills of Tuscan craftsmen, a love for art and beauty, and a passion for classicism and what made this territory great. It originated as a sculptural company and has always been a manufacturing brand that researches new products, designs them, creates samples, hand-sculpting them entirely, pantographing, and preparing them for decoration. All production is carried out entirely in the Florentine style; each element is designed by one of our designers and is unique.

Design

Florence Art, with its in-house designers, sculptors, and carpenters, can execute any type of work, even outside the Florentine style, as evidenced by some projects made for luxury hotels. On every Florence Art item, modifications and adjustments can be made, including work by carpenters entirely by hand. This way, the brand can furnish a bedroom, living room, bathroom, or boudoir according to your design.

Style

The Florentine style is identified by the way sculptures, finishes, and designs are executed, and these features are unique to a very small area—Florence. Every item made in the Florentine style has carved parts, but with a current, fresh, and elegant taste; each part is well “toothed,” meaning well-defined, harmonizing with a classic yet youthful style. The lines of the items are simultaneously elegant and romantic. Silver, colored, and gold finishes make each line even more elegant and youthful.

Pattern and Sculpture

Sculpture is the result of an increasingly difficult-to-preserve heritage of Florentine traditions, distinguished by grace and harmony, and is a key element in highlighting and identifying the entire production line. As is the case in Florence, it cannot be confused with other geographical areas. Professional figures with great skills, design knowledge, and stylistic expertise are required, such as a “sculptor,” who must create “models” of each item and then sculpt them.

A model is the part used to reproduce the sculpture with a pantograph; to create it first, an illustration of the item at scale is needed, then it is entirely hand-sculpted in wood. It is cut into pieces because the pantograph works on segments no wider than about 20 cm and about 190 cm long. Working with the pantograph requires a “Pantograph” machine, which copies the model into 16 or 24 pieces, followed by “carpenters,” who are highly specialized because they need to know how to assemble the carved elements. Only these three professionals ensure that the production is more skilled and valuable.

Decoration

Decoration, always entirely handmade, becomes an even more skilled element in various finishes; those made in Florence are incomparable to those from any other geographical area:

“Gouache” decoration, used throughout art history—from the Renaissance, born in Florence, to all other stylistic periods—applies to both gold leaf (e.g., Zecchino and Antique Patina) and real silver leaf finishes (Ghiaccio, Bianco, Consumato, Strappato), which could then be covered with Meccata (a special ancient color, still used today, called Mecca or MeccaAntica) to resemble gold when there was no money to buy real gold in the past.