Luxurious cowhide doctor's bag - Giudi

Exceptional designs combined with the highest quality materials embody the essence of the Pelletterie GIUDI srl brand. This is the result of the strong entrepreneurial spirit of cousins Mario and Adriano Pennacchioni, their passion for Italian craftsmanship, and their preference for high-quality materials. These qualities have positioned GIUDI as a leading brand in the domestic and international markets of exclusive leather accessories, ensuring steady growth for over 35 years.

In 1974, both partners, aged just 25, started their business by founding “Pelletterie ADANI S.n.c.”. The small workshop was located in a garage in Marche (a manufacturing region in central Italy) and had a purely family staff, in line with the best Italian tradition. By 1980, increasing demand for distinctive, durable products and a larger production space prompted the partners to establish the GIUDI brand with a new, larger headquarters and the inclusion of highly specialized personnel to create and produce products appreciated worldwide.

The search for raw materials was a challenge in the early years. However, the 1990s were decisive for planning and organizing production, which also succeeded thanks to a competent and cohesive team, forming the company's foundation to this day. To increase control and expand sales both domestically and abroad, GIUDI opened two new branches: the first in northern Italy, specifically in Venice, and the second in Budapest, creating a temporary company to oversee the Hungarian and Eastern European markets.

At the end of the 1990s, changes continued in logistics and trade, involving the creation of a new facility adjacent to existing production to increase manufacturing capacity and quickly meet customer needs for storing finished products. In 2000, with the security and durability that GIUDI had acquired over the years, Pelletterie GIUDI s.r.l. decided to increase visibility by opening single-brand stores in major Italian cities and by participating in the best national and international trade fairs. The current goal of the company is undoubtedly to expand its distribution network, always listening carefully to its target customers and following their changes and habits.

MISSION

To create an Italian product with a good quality-to-price ratio (mid-range), but with details and design reminiscent of a luxury brand. The aim is to reconcile their style and identity with a love for elegance and impeccable quality.

The company aims to position itself as a contemporary idea of everyday elegance, suitable for wearing, never excessive, with an excellent quality-to-price ratio. The mission is focused on customer satisfaction and building its own sales network in Italy and worldwide.

Ensuring customers quick replenishment of stock through inventory levels.

Delivering to the end consumer a product with a long lifecycle, designed to withstand time and fully satisfy them.

PRODUCT PHILOSOPHY

GIUDI products share a philosophy characterized by a balanced combination of tradition and modernity, high quality, creative input, and broad usability. All elements are undoubtedly suitable for daily wear, whether for leisure, work, short weekend trips, or long journeys.

GIUDI leather goods cater to both women and men with an undeniable passion for contemporary elegance. The range includes comfortable, prestigious bags for every occasion, professional briefcases and wallets, as well as suitcases and travel trolleys. All GIUDI products are certified by the “Genuine Italian Leather” consortium.

MATERIALS AND ACCESSORIES

All products are made from hand-tanned leather without harmful chemicals for people and the environment. The leather is entirely natural and of high quality, produced according to the oldest and most noble traditions to this day. The leading leather used by GIUDI is bovine leather: high-quality from the best Italian tanneries.

Feature

Brass and steel are treated to prevent tarnishing or blackening over time.

Shapes are a compromise between elegance and practicality. Each accessory has been designed to stand out from all others while remaining as functional as possible, utilizing the precautions accumulated over the years. All accessories are tailored to individual needs, providing added value that is synonymous with reliability and safety.

Each accessory is designed exclusively using 3D modeling software, and before moving to production, a prototype is made in special resin to test its functionality and design. Only after passing these tests is it approved for mass production.

VALUES

Even though technology and continuous innovation are key to success, the most valuable resource is always the experience and ingenuity of people. The brand’s priority is to increase human resources to create a shared growth path. The company aims to move forward and take on new challenges: in traditional markets, which are becoming increasingly competitive, offering even more unique and detailed products with an excellent quality-to-price ratio.

“Every day, we strive to convey through our products all the passion we put into creating them” - Giudi

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