Red cowhide doctor's bag - Giudi

Original designs combined with the highest quality materials embody the image of the Pelletterie GIUDI srl brand. This is the result of the strong entrepreneurial spirit of cousins Mario and Adriano Pennacchioni, their passion for Italian craftsmanship, and their preference for high-quality materials. These qualities have positioned GIUDI as a leader in the domestic and international market of elegant leather accessories, ensuring steady growth for over 35 years.

In 1974, both partners, aged just 25, started their business by founding "Pelletterie ADANI S.n.c." The small workshop was located in a garage in Marche (a manufacturing region in central Italy) and was entirely family-run, in line with the best Italian tradition. By 1980, increasing demand for distinctive, high-quality products and a larger production space prompted the partners to establish the GIUDI leather goods brand with a new, larger headquarters and a highly specialized team, dedicated to creating and delivering products appreciated worldwide.

Finding suitable materials was a challenge in the early years. However, the 1990s were decisive for planning and organizing production, which also succeeded thanks to a competent and cohesive team, forming the company's foundation to this day. To increase control and expand sales both domestically and abroad, GIUDI opened two new branches: the first in northern Italy, specifically in Venice, and the second in Budapest, creating a temporary company to oversee the Hungarian and Eastern European markets.

At the end of the 1990s, changes continued in logistics and trade, involving the creation of a new facility adjacent to existing production to increase manufacturing capacity and quickly meet customer needs for storage of finished products. In 2000, with the security and reliability that GIUDI had gained over the years, Pelletterie GIUDI s.r.l. decided to increase visibility by opening single-brand stores in major Italian cities and by participating in the best national and international trade fairs. The current goal of the company is undoubtedly to expand its distribution network, always listening carefully to its target customers and adapting to their changing habits and preferences.

MISSION

To create an Italian product with a good quality-to-price ratio (mid-range), but with details and design reminiscent of a luxury brand. The aim is to harmonize style and identity with a passion for elegance and impeccable quality.

The company seeks to position itself as a contemporary idea of everyday elegance, suitable for wearing, never excessive, with an excellent value for money. The mission focuses on customer satisfaction and building its own sales network in Italy and worldwide.

Ensuring customers are quickly replenished through stock levels.

Delivering to the end consumer a product with a long lifecycle, designed to endure over time and fully satisfy their expectations.

PRODUCT PHILOSOPHY

GIUDI products share a philosophy characterized by a balanced combination of tradition and modernity, high quality, creative input, and broad usability. All elements are undoubtedly suitable for daily wear, whether for leisure, work, short weekend trips, or long journeys.

GIUDI leather goods cater to both women and men with an undeniable passion for contemporary elegance. The range includes comfortable, prestigious handbags for every occasion, professional briefcases and wallets, as well as suitcases and travel trolleys. All GIUDI products are certified by the "Genuine Italian Leather" consortium.

MATERIALS AND ACCESSORIES

All products are made from hand-tanned leather free from harmful chemicals for people and the environment. The leather is entirely natural and of high quality, produced to this day according to the oldest and most noble traditions. The leading leather type used by GIUDI is bovine leather: high-quality, sourced from the best Italian tanneries.

Characteristic

Brass and steel are treated to prevent tarnishing or blackening over time.

Each accessory is designed exclusively using 3D modeling software, and before proceeding to production, a prototype is made in special resin to test its functionality and design. Only after passing these tests is it approved for mass production.

VALUES

Even though technology and continuous innovation are key to success, the most valuable resource is always the experience and ingenuity of people. The brand’s priority is to increase human resources to create a shared growth path. The company aims to move forward and take on new challenges: in traditional markets that are becoming increasingly competitive, offering even more unique and detailed products with an excellent quality-to-price ratio.

“Every day, we strive to convey through our products all the passion we put into their creation” - Giudi