The Art of Participation 1950 to the Present - Thames and Hudson

This survey covers a rich and diverse history of participatory art, from early events and performances to current practices involving audience interaction. As the features of online thinking — browsing, sharing, collecting, producing — increasingly permeate every aspect of society, this current project reveals ways in which artists and viewers approach the creation of open artworks.

Among the highlighted artists are Abramovic / Ulay, Vito Acconci, Joseph Beuys, John Cage, Janet Cardiff, Lygia Clark, Kit Galloway and Sherri Rabinowitz, Dan Graham, Hans Haacke, Allan Kaprow, Lynn Hershman Leeson, Antoni Muntadas, Yoko Ono, Nam June Paik, and Erwin Wurm. Original essays by Rudolf Frieling, Borys Groys, Robert Atkins, and Lew Manovich identify pivotal moments in participatory practice from the 1950s to the present day. Hundreds of color illustrations showcase works by all the artists featured in the accompanying exhibition at the San Francisco Museum of Modern Art, with reproductions of significant projects by other key figures — from Hélio Oiticica, Joana Jonas, and Gordon Matta-Clark to Komar & Melamid and Gabriel Orozco — complementing the survey.

Today, still an independent family-owned company, Thames & Hudson is one of the world's leading publishers of illustrated books, with over 2,000 titles in print. It publishes high-quality books across all areas of visual creativity: arts (fine, applied, decorative, performing), architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children's books is also expanding. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown — where he ran an art gallery and published illustrated books — for London. Initially, he worked as a production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept of what is now called book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold to publishers operating in different markets and languages to create large editions and thus reduce unit production costs. Neurath’s concept was the first of many innovations introduced to the publishing world through Thames & Hudson.

Seeking to continue book packaging in the second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath founded his own publishing company, with offices in London and New York, in the fall of 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on Thames & Hudson’s first list in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, was the first and most successful. The company’s strong belief in the longevity of books has remained evident, with titles remaining in print until 1971. Also in the first year of publication was Albert Einstein’s *Out of My Later Years*, an early indicator of the program’s scope. As the list gradually expanded from ten titles in 1950 to 144 in 1955, the company moved its offices from High Holborn and, in 1956, relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses by 1999, when it returned to High Holborn.

In 1958, Thames and Hudson launched one of its most famous series, *World of Art*, which became the foundation of a highly diverse list. Characterized by pocket-sized formats and black spines, the series expanded within just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies” in every art school across the country.

Other important series that added depth and prestige to the collections include *Ancient People and Places*, edited by Glyn Daniel, who since the 1950s has contributed to the pioneering interest in archaeology, both in book form and on television. Over 34 titles have been published in the series over 34 years. The large-format *Great Civilizations* series, released in 1961, featured contributions from renowned scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After establishing one of the most significant publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in terms of production techniques.

2016 marked the beginning of an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The world of art and scholarship remains at the heart of Thames & Hudson’s publishing program, which stays true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its extensive catalog includes thousands of original titles, many of which are luxury collectible books.

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