The Art of Not Making The New Artist/Craftsman Relationship - Thames and Hudson

Can an artist claim that an object is a work of art if it was created for them by someone else? If so, who is the “author” of such a work? And what is the difference between a work of art and a craft object? Art of Not Making addresses these questions by exploring concepts of authorship, artistic originality, skill, craftsmanship, and the creative act, highlighting the significant role that craft skills and industrial production play in creating some of the most innovative and sought-after artworks today.

Michael Petry presents art by over 115 contemporary artists—including Takashi Murakami, Matthew Barney, Tony Cragg, Cornelia Parker, Grayson Perry, Ai Weiwei, Daniel Buren, and Carsten Höller—all of whom share one common trait: they do not always create their work themselves. Instead, they often commission others to produce on their behalf or use objects made by someone else. Original interviews with artists and artisans provide insight into this creative collaboration, which often results in breathtaking works in scope and ambition. This fresh, provocative, and enlightening approach examines many of the most influential artworks of our time.

The Thames & Hudson publishing house was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art and leading scientific research accessible to a broad audience. To reflect international perspectives, the company’s name combined the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east and the other west, suggesting a connection between the Old World and the New.

Today, still an independent family-run company, Thames & Hudson is one of the world’s leading publishers of illustrated books, with over 2,000 titles in print. It publishes high-quality books across all areas of visual creativity: fine arts, applied arts, decorative arts, performing arts, architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children’s books is also expanding. Headquartered in London, it has a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept now known as book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold to publishers operating across different markets and languages, enabling large print runs and reducing unit production costs. Neurath’s concept was the first of many innovations that Thames & Hudson introduced to the publishing world.

Seeking to continue book packaging in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath established his own publishing company with offices in London and New York in the fall of 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on Thames & Hudson's first list in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, were the first and achieved the greatest success. The strong conviction of {brand|company} from the very beginning regarding the longevity of books remained in print until 1971. In the first year of publication, Albert Einstein's *Out of My Later Years* also appeared, an early indicator of the program's scope. As the list gradually expanded—growing from ten titles in 1950 to 144 in 1955—the company moved its offices to High Holborn and in 1956 relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses by 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of its most renowned series, *World of Art*, which became the foundation of a highly diverse list. Characterized by pocket-sized editions with black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies” in every art school across the country.

Other significant series that added depth and prestige to the list include *Ancient People and Places*, edited by Glyn Daniel, who from the 1950s contributed to pioneering interest in archaeology, both in book form and television. Over 34 titles have been published in this series over 34 years. The large-format *Great Civilizations* series, launched in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After building one of the most important publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing,” and he was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in production techniques.

2016 marked an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The world of art and scholarship remains at the heart of Thames & Hudson’s publishing program, which stays true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its extensive catalog includes thousands of fascinating and remarkable titles, many of which are exclusive collectible editions.

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