Take a look again How to Experience the Old Masters - Thames & Hudson

Art of the past may seem very distant, obscured both by time and by the thick theory of academia. Look Again, presenting the experiences of the contemporary viewer, shows that it doesn't have to be that way. From Bosch’s spectacular theatrical works to Cézanne’s harmonious simplicity – Ossian Ward explores some of the most magnificent works of art in all their dynamism, awe, and beauty. Ward’s simple, ten-step program acts as an aid to viewing, often breaking down the unclear strategies of the Old Masters into intuitive categories – from Art as Integrity to Art as Vision.

John Berger’s Ways of Seeing influence this new approach of Look Again, but they have been updated here for the 21st-century art world. The key to this book is the emphasis on not only how to look at the Old Masters but also how to experience them. Just as contemporary art should be judged by how it moves, captivates, and surrounds us, great images of the world can be perceived as immersive, enchanting, and even participatory experiences.

Totem does not deny the particular complexities and barriers associated with viewing art from other eras. Instead, it offers readers a new formula to help illuminate this kind of art. Its method not only provides the viewer with tools for interpreting a work of art but also assumes that part of this knowledge already resides within us. In other words, everyone can share in the enriching experience of Old Master images.

The Thames & Hudson manufactory was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art, as well as the research of leading scientists, accessible to a broad audience. To reflect international perspectives, the company’s name combined the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a connection between the Old World and the New.

Today, still an independent, family-owned company, Thames & Hudson is one of the leading publishers of illustrated books worldwide, with over 2,000 titles printed. It publishes high-quality books across all areas of visual creativity: arts (fine arts, applied arts, decorative arts, performing arts), architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children’s books is also expanding. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown – where he ran an art gallery and published illustrated books – for London. Initially, he worked as a production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept of what is now called book packaging (or co-publishing), where book ideas are developed, ordered, produced, and sold to publishers operating in different markets and languages, to create large print runs and thus reduce unit production costs. Neurath’s concept was the first of many innovations introduced to the publishing world through Thames & Hudson.

Seeking to continue book packaging in the second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath founded his own publishing house, with offices in London and New York, in the fall of 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on the original list by Thames & Hudson in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, were the first and most successful. The company's strong conviction from the very beginning regarding the longevity of their books remained in print until 1971. In the first year of publication, *Out of My Later Years* by Albert Einstein also appeared, an early indicator of the program’s breadth. As the list gradually expanded—growing from ten titles in 1950 to 144 in 1955—the company moved its offices to High Holborn and in 1956 relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses by 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of their most renowned series, *World of Art*, which became the foundation of a highly diverse list. Characterized by pocket-sized editions and black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies in every art school in the country.”

Other significant series that added depth and prestige to the list include *Ancient People and Places*, edited by Glyn Daniel, which contributed to pioneering interest in archaeology from the 1950s onwards, both in book form and television. Over 34 titles have been published in this series over 34 years. The large-format *Great Civilizations* series, published in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After establishing one of the most important publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in production techniques.

2016 marked the beginning of an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s leading museums: the British Museum and the Victoria and Albert Museum.

Thus, the world of art and scholarship remains at the heart of Thames & Hudson’s publishing program, which remains true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its extensive catalog includes thousands of engaging titles, many of which are luxurious collector’s editions.

Manufacturer information