Prestigious living room armchair - Daytona

Unconventional designs that resonate with natural raw materials define the essence of the Daytona brand. It’s an incredible story of passions and people that begins several generations ago. Daytona truly turned towards luxury in 2012. Launching the Signorini – Coco collection, their history dates back to 1968, when they started crafting artistic furniture in accordance with their ancestors’ carpentry traditions.

From the very beginning, they have prioritized perfect quality, making them recognizable worldwide. Becoming an international symbol of excellence in the classic furniture industry, but with a fresh touch of youthfulness. That is, the energy of the youngest generation of the family, which today sets new trends for the brand. Refined and prestigious patterns, along with bold lines, attract attention. And this is true luxury written by the designers of Daytona manufactory.

Timeless masterpieces of functional art

All Daytona furniture is researched, designed, and manufactured entirely in Italy, closely linked to the territory of Tuscany. Talented artisans lend their works the nobility of traditional craftsmanship, which is highly cosmopolitan thanks to the bold features of Daytona’s design team. Natural Italian wood, neutral colors, raw appearance, and sophisticated Nordic-inspired motifs create a cohesive whole. This style is perfectly suited for any space. Daytona’s quality is signed with an authenticity certificate accompanying each piece, guaranteeing the origin of materials, the eco-friendly nature of paints and colors, and the authenticity of handcrafted processes.

The brand designs bespoke solutions in the name of luxury, elegance, and functionality. It dares to think that it can represent you through its art, designing your spaces and sharing its experience. Even without ostentation, Daytona’s imprint is captivating and recognizable, characterized by refined details, ancient and calming colors, sophisticated contemporary lines, and the appeal of a fashion brand. Thanks to advanced production departments, a highly specialized technical team, and extensive international experience of artistic directors Marzia and Leonardo Dainelli, Daytona is capable of managing large deliveries flawlessly.

Artistic Trend

The artistic direction of Daytona bears the signature of Dainelli, an architectural firm specializing in industrial design and interior architecture with offices in Pisa and Milan. Able to align with the projects of the Signorini-Coco Group through strong aesthetic experimentation and stylistic research on an international scale, in 2012 Marzia and Leonardo Dainelli brought Daytona to life, defining the brand’s philosophy with bold design, refined appearance, noble materials, and lines inspired by raw American Deco. All this is the result of years of research.

Luxury Products invites you to consult with our designers across the country. For many years, we have been designing and arranging exclusive spaces in your homes and apartments.