Sunnei
Sunnei is a Milanese premium brand
Sunnei is one of Milanese premium brands that can be said to design "against the grain". Italy has accustomed us to perfection, cut, proportions, and fabrics. Sunnei, on the other hand, can be boldly said to design more experience than clothing. Their designs are bold, often featuring oversized silhouettes and forms. They also exude freshness, while maintaining a certain distance from fashion. This is an intentional, fully conscious effect, as the brand prefers to focus on concept rather than perfection, and that is what luxury offers to its clients. Additionally, their collections are authentic, they do not copy other brands, do not pretend to minimalism, and that is what we value most in them.
Who founded it?
The founders of the brand are Simone Rizzo and Loris Messina. The brand was established in 2015 in Milan. Its beginnings involved prêt-à-porter clothing, and in subsequent years, additional collections complemented the entire look. In 2020, the designers sold most of their shares to Vanguards Group, and in 2025 (according to industry media reports), they announced their departure from Sunnei during one of their shows.
Brand offerings
Sunnei's collection consists of a cohesive wardrobe focused on everyday wear, such as T-shirts, sweatshirts, trousers, shirts, jackets. The overall style is somewhere between streetwear and a more fashion-forward approach to form. It’s relaxed and comfortable, yet shows a conscious consideration of the silhouette. Oversized pieces and scaled cuts often appear, which are not accidental but can be classified as controlled chaos. Recognizable features include the use of color and stripes, which regularly recur and help build the brand’s identity. An important part of the offer is also accessories that complement the entire outfit, such as bags, hats, scarves, and belts. This is an offer that appears simple and functional at first glance but, upon closer inspection, is well thought-out and slightly rebellious.
Where to buy?
The brand's collections are available both in its official online store and in the Polish online shop Luxury Products. We offer original Sunnei collections with delivery from Poland. Our selection includes a wide range of women’s and men’s shirts, sweaters, trousers, T-shirts, sweatshirts, as well as skirts, bags, and jewelry from Milan. Explore their diverse models and find something for yourself. Create your natural look according to current fashion standards.
What distinguishes this brand's design collection?
The key features that set this brand apart include:
- Its own visual language – even if you don’t see the brand’s logo on clothing, you know it’s their model.
- Emotions visible in the collections.
- Combining premium fashion with everyday wear – clothes look exclusive yet fit into daily routines.
- Oversized proportions – creating a distinctive silhouette.
- Playing with colors – boldly but not chaotically, creating its own "fun".
Online shopping for Milanese brand products at Luxury Products
Do you feel a connection with the Sunnei brand? Then we invite you to luxurious online shopping at Luxury Products. Discover contemporary luxury fashion from the comfort of your own sofa, anytime day or night. Create your own private fashion show on your computer screen by browsing the latest collections designed by Sunnei.
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