Luxurious office chair – Daytona

Innovative designs correlating with classic materials form the essence of the Daytona brand. It's an incredible story of passions and people that began several generations ago. Daytona truly turned towards exclusivity in 2012, bringing to life the Signorini – Coco group collection. Their story starts in 1968, when they began producing artistic furniture, in line with the carpentry tradition of their ancestors.

From the very beginning, they have focused on very high quality, which is why they are now a recognizable name worldwide. They have become an international excellence in the classic furniture industry, but with a new breath of youth. This means the energy of the youngest generation of the family, who today set new directions for the brand. Refined and prestigious designs and bold lines draw attention. And this is true luxury crafted by the designers of the Daytona manufactory.

Timeless masterpieces of applied art

All Daytona furniture is researched, designed, and made entirely in Italy, inseparably linked to the Tuscan territory. The talented hands of craftsmen give their works all the nobility of traditional art, which is extremely cosmopolitan thanks to the bold features of the Daytona design team. Natural Italian wood, neutral colors, a raw look, and a refined, Nordic-inspired style make up the whole. This style perfectly suits any space. Daytona's quality is signed with a certificate of authenticity accompanying each creation, to guarantee the origin of materials, the eco-friendly nature of paints and colors, as well as the authenticity of manual processes.

The company designs bespoke solutions in the name of luxury, elegance, and functionality. It dares to think it can represent you through their art, designing your spaces and conveying their experiences. Even without ostentation, Daytona's imprint is captivating and recognizable, characterized by refined details, ancient and soothing colors, a sophisticated contemporary line, and the appeal of a fashion brand. Thanks to advanced production departments, high specialization of the technical team, and extensive international experience of artistic directors Marzia and Leonardo Dainelli, Daytona is able to perfectly manage large deliveries. 

Artistic Direction

The artistic direction of Daytona bears the signature of Dainelli, an architectural firm specializing in industrial design and interior architecture with offices in Pisa and Milan. Being able to tune into the projects of the Signorini-Coco Group, thanks to strong aesthetic experimentation and stylistic research of international scope, in 2012 Marzia and Leonardo Dainelli brought Daytona to life, writing the brand's philosophy with bold design, refined appearance, noble materials, and lines from raw American deco. And all this thanks to long-standing research.

Luxury Products invites you to consultations with our designers nationwide. For many years, we have been designing and arranging exclusive spaces in your homes and apartments.