How to write about contemporary art - Thames & Hudson

How to Write About Contemporary Art is the ultimate guide to writing engagingly about the art of our time. Indispensable for students, art professionals, and other aspiring writers, the book first guides readers through key elements of style and content, from the goals and structure of a work to its tone and language. Full of practical advice covering the entire spectrum of art writing, the second part of the book is organized around specific formats, including scholarly essays; press releases and news articles; texts for auction and exhibition catalogs, gallery guides, and wall labels; reviewed journalism and exhibition reviews; and website and blog writing.

Advising readers to avoid common pitfalls—such as jargon and weak structure—Gilda Williams instead emphasizes the power of careful observation and research, demonstrating how to effectively implement language; how to develop new ideas; and how to craft convincing texts. Over 30 illustrations throughout the text support carefully analyzed case studies of the best source texts by 64 authors, including Claire Bishop, Thomas Crow, T.J. Dema, Okwui Enwezor, Dave Hickey, John Kelsey, Chris Kraus, Rosalind Krauss, Stuart Morgan, Hito Steyerl, and Adam Szymczyk. Complemented by a comprehensive bibliography, tips on proper and improper grammar use, and guidance on building your own contemporary art library, How to Write About Contemporary Art is an essential manual for anyone interested in communicating about contemporary art.

The Thames & Hudson brand was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art, as well as the research of leading scholars, accessible to a broad audience. To reflect international perspectives, the company’s name combined the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a connection between the Old World and the New.

Today, still an independent, family-owned company, Thames & Hudson is one of the world’s leading publishers of illustrated books with over 2,000 titles in print. It publishes high-quality books across all areas of visual creativity: fine arts, applied arts, decorative arts, performing arts, architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list also includes a growing selection of children’s books. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as a production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept now known as book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold by publishers operating across different markets and languages to create large editions and reduce unit production costs. Neurath’s concept was the first of many innovations that Thames & Hudson introduced to the publishing world.

Seeking to continue book packaging in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath founded his own publishing house, with offices in London and New York, in the fall of 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on the first list by Thames & Hudson in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, was the first and most successful. The company's strong conviction from the very beginning regarding the longevity of books remained evident, and the series remained in print until 1971. In the first year of publication, Albert Einstein’s *Out of My Later Years* also appeared, an early indicator of the program’s breadth. As the list gradually expanded—growing from ten titles in 1950 to 144 by 1955—the company moved its offices to High Holborn, and in 1956, it relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses by 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of its most renowned series, *World of Art*, which became the foundation of a highly diverse list. Characterized by pocket-sized editions with black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies” in every art school across the country.

Other important series that added depth and prestige to the list include *Ancient People and Places*, edited by Glyn Daniel, who from the 1950s contributed to pioneering interest in archaeology, both in book form and television. Over 34 titles have been published in this series over 34 years. The large-format *Great Civilizations* series, launched in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After establishing one of the most significant publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore remarked that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath served as chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.

From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, and from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in terms of production techniques.

The year 2016 marked a remarkable new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The art world and scholarship remain at the heart of Thames & Hudson’s publishing program, which stays true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its extensive catalog includes thousands of incredible titles, many of which are exclusive collector’s editions.

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