Hokusai Pop-Ups Book - Thames & Hudson

Hokusai (1760–1849) was an incredibly prolific Japanese master and ukiyo-e printmaker ("pictures of the floating world"). Over 150 years after his death, his legacy remains as significant as that of any Western painter. His works have inspired many renowned artists, including Van Gogh, Renoir, Monet, Gauguin, Manet, Degas, and Klimt, as well as craftsmen and architects such as Frank Lloyd Wright.

This book features six meticulously crafted pop-ups of some of his most famous works: “The Great Wave”; “Chrysanthemums and Fly Agaric”; “Poem of Ariwara no Narihira or Autumn Leaves”; “Kirituri Waterfall”; “Phoenix”; and “Sudden Gust of Wind”.

The Thames & Hudson brand was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “wall-less museum” and make the world of art, as well as leading scientific research, accessible to a broad audience. To reflect international perspectives, the company’s name combined the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a connection between the Old World and the New.

Today, still an independent family-owned publisher, Thames & Hudson is one of the world’s leading publishers of illustrated books, with over 2,000 titles in print. It publishes high-quality collectible books across all areas of visual creativity: fine arts (fine, applied, decorative, performing arts), architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children’s books is also expanding. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as a production director at Adprint, a brand founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed an innovative concept now known as book packaging (or co-publishing), where book ideas are developed, ordered, produced, and sold to publishers operating in different markets and languages to create large editions and reduce unit production costs. Neurath’s concept was the first of many innovations introduced to the publishing world through Thames & Hudson.

Seeking to continue the packaging of collectible books in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath established his own publishing house with offices in London and New York in autumn 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on Thames & Hudson’s first list in 1950, “English Cathedrals,” with photographs by Martin Hürlimann, was the first and most successful. The company’s strong belief in the longevity of books remained evident, and it remained in print until 1971. Also in the first year, Albert Einstein’s “Out of My Later Years” was published, an early indicator of the program’s scope. As the list gradually expanded from ten titles in 1950 to 144 in 1955, the company moved its offices from High Holborn to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing facility remained at this address, eventually expanding to five buildings by 1999, when it returned to High Holborn.

In 1958, Thames and Hudson launched one of their most famous series, *World of Art*, which became the foundation of a very diverse list. Characterized by pocket-sized format and black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, “are splattered with paint copies in every art school in the country.”

Other important series that added depth and prestige to the collection include *Ancient People and Places*, edited by Glyn Daniel, who since the 1950s has contributed to pioneering interest in archaeology, both in book form and on television. Over 34 titles have been published in the series over 34 years. The large-format *Great Civilizations* series, released in 1961, featured contributions from renowned scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After establishing one of the most significant publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in production techniques.

The year 2016 marked an extraordinary new chapter for the company, announcing a publishing partnership with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The art world and scholarship thus remain at the heart of Thames & Hudson’s publishing program, which remains true to its fundamental principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its catalog includes thousands of original titles, many of which are luxurious collectible books.

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