Flora Magnifica The Art of Flowers in the Four Seasons - Thames & Hudson

This lavish book is the result of many years of collaboration between the renowned floral artist Makoto Azuma and botanical photographer Shunsuke Shiinoki. Working together, they selected hundreds of plant species and arranged them into striking combinations that would never occur in the natural world, creating a unique floral aesthetic.

The result is a series of dense, lush images rich in color and texture, where nature and artificiality blend skillfully. The four chapters are thematically aligned with the cycle of seasons: freshness and new life of spring, abundance and richness of summer, fading splendor of autumn, and deepening shadows of winter. An illustrated key at the end of the book allows readers to identify the plant varieties. Evoking the rich images of 17th-century still life paintings, the photographs not only capture the beauty of the flowers’ surfaces but also suggest the vibrant life within them, as well as their transience.

From the sensuality of opening petals to the enduring elegance of fern leaves, these magnificent displays are vividly preserved in a meditative and inspiring book that will delight all nature and art lovers.

Thames & Hudson was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art and leading scientific research accessible to a broad audience. To reflect international perspectives, the company’s name combines the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a connection between the Old World and the New.

Today, still an independent, family-owned publisher, Thames & Hudson is one of the world’s leading publishers of illustrated books, with over 2,000 titles in print. It publishes high-quality collectible books across all areas of visual creativity: fine arts, applied arts, decorative arts, performing arts, architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children’s books is also expanding. Headquartered in London, with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as a production director at Adprint, a brand founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed an innovative concept now known as book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold to publishers operating in different markets and languages to create large editions and reduce unit production costs. Neurath’s concept was the first of many innovations introduced by Thames & Hudson into the publishing world.

Seeking to continue the packaging of collectible books in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath established his own publishing house with offices in London and New York in autumn 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on Thames & Hudson’s first list in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, was the first and most successful. The company’s strong belief in the longevity of books remained evident, with the title remaining in print until 1971. Also in the first year, Albert Einstein’s *Out of My Later Years* was published, indicating the broad scope of the program early on. As the list expanded steadily—from ten titles in 1950 to 144 in 1955—the company moved its offices from High Holborn and, in 1956, relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The publisher remained at this address, eventually expanding to five houses, until 1999 when it returned to High Holborn.

In 1958, Thames and Hudson launched one of the most renowned series, World of Art, which became the foundation of a highly diverse list. Characterized by pocket-sized format and black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies” in every art school across the country.

Other important series that added depth and prestige to the list include Ancient People and Places, edited by Glyn Daniel, who since the 1950s has contributed to pioneering interest in archaeology, both in book form and on television. Over 34 titles have been published in the series over 34 years. The large-format series Great Civilizations, published in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After building one of the most important publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of The Book of Kells to the triumphant publication of the six-volume Vincent van Gogh - Letters, from technical innovations like “French folds” to the controversial documentation of graffiti art in Subway Art, Thames and Hudson has always been at the forefront, both culturally and in production techniques.

2016 marked an extraordinary new chapter for the company, announcing a publishing partnership with two of the world’s leading museums: the British Museum and the Victoria and Albert Museum.

The world of art and scholarship remains at the heart of Thames & Hudson’s publishing program, which remains true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. They offer thousands of original book titles, many of which are exclusive collector’s editions.

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