Elegant towel stand

Original design combined with the highest quality materials and craftsmanship creates the image of Florence Art manufactory.

Tradition

Among the streets of Florence, you can breathe art, from S. Croce to Ponte Vecchio, and then again among sculptures, paintings, and furnishings of the Medici villas—an exceptional city, a territory where artists and artisans have found their life force for centuries. Florence Art was born in 1950 from this tradition, the manual skills of Tuscan craftsmen, love for art and beauty, passion for classics and what made this territory great. It was established as a sculptural workshop and has always been a manufacturing brand that researches new products, designs them, creates samples, hand-sculpts them entirely, pantographs them, and prepares them for decoration. All production is carried out entirely in Florentine style; each element is designed by one of our designers and is unique.

Design

With its in-house designers, sculptors, and carpenters, Florence Art can execute any type of work, even outside the Florentine style, as evidenced by some projects made for luxury hotels. On every Florence Art item, modifications and adjustments can be made, including fully manual modifications by carpenters. This way, the brand can furnish a bedroom, living room, bathroom, or boudoir according to your design.

Style

The Florentine style is identified by the way sculptures, finishes, and design of items are executed, and these features are unique to a very small area—Florence. Every item made in the Florentine style has carved parts with a current, fresh, elegant taste; each part is well “notched,” meaning well-defined, harmonizing with a classic yet youthful style. The lines of the objects are both elegant and romantic. Silver, colored, and gold finishes make each line even more elegant and youthful.

Pattern and Sculpture

Sculpture is the result of an increasingly difficult-to-preserve heritage of Florentine traditions, distinguished by grace and harmony, and is a key element in highlighting and identifying the entire production line. As in Florence, it cannot be confused with other regions. Skilled professionals with strong design abilities and stylistic knowledge are required, such as a “sculptor,” who must create “models” of each item and then sculpt them.

A model is the part used to reproduce the sculpture with a pantograph. To create it, an artwork drawing at scale is needed, then it is entirely hand-carved in wood. It is cut into pieces because the pantograph works on segments no wider than about 20 cm and about 190 cm long. The pantograph operator needs a “Pantograph” machine to replicate the model into 16 or 24 pieces, which are then assembled by highly skilled carpenters who know how to join the carved elements. Only these three professionals ensure a more qualified and valuable production process.

Decoration

Decoration, always entirely handmade, becomes an even more specialized element in various finishes. Those made in Florence are incomparable to those from any other region:

“Gouache” decoration, used throughout art history from the Renaissance—born in Florence—and in all other stylistic periods, applies to both gold leaf (e.g., Zecchino and Antique Patina) and real silver leaf finishes (Ghiaccio, Bianco, Consumato, Strappato). These can be further treated with Meccata (covered with a special, ancient color, still used today, called Mekka, in finishes like Mekka and MeccaAntica), to resemble gold when there was no budget for real gold in the past.