Elegant Italian Primula vase – IVV

Design combined with handcrafted blown glass gives us the synonym of IVV craftsmanship. It is a tribute to true tradition, the hard work of human hands, and an incredible love for design. The wide selection of functional and decorative items offers great possibilities for all lovers of beautiful glass.

Ethical Commitment

IVV Industria Vetraria Valdarnese was founded by a group of master glassmakers in 1952. Over the years, IVV has established itself among European leaders in handcrafted blown glass, combining research into materials, design, traditional craft techniques, and process control to bring to life objects that interpret space and the table. From the very beginning, IVV has placed great importance on social and ethical responsibility, committing to the utmost respect for the environment and human safety.

IVV objects are handcrafted

A master glassmaker, shaping the object, gives it character. Manual skills lend the shape lightness and energy, which can only be left by artisan passion. The difference creates appeal; small details form a distinctive, characteristic mark that speaks to its uniqueness. This very uniqueness distinguishes each IVV product, the result of careful selection of raw materials that bring to life the best glass that can be produced in terms of clarity and brilliance.

IVV is a brand rooted in Tuscany, drawing its inspiration from the region.

The meeting of craftsmanship with rigorous design sensibility has created the company's style over fifty years, leaving an unmistakable mark on every object. Craftsmanship has evolved into an industrial process without losing its aesthetic culture. An uninterrupted production that carries its history, in perfect continuity between past and future. A bridge of time that always allows imagining new projects, opening up to world cultures while staying true to its own identity.