Decorative flower pot made in an antique style - Fornace Masini

Personal Cassette is a beautiful rectangular planter, slightly flared, made of terracotta, suitable for decorating gardens or terraces.

This terracotta container is handcrafted by our artisans and decorated with a festoon of fruits and flowers on the long side from all four sides.

The planter is suitable for storing any type of flowers, plants, or shrubs. The good breathability of Impruneta terracotta combined with thermal insulation and minimal moisture release from watering keeps the roots and the plants themselves in excellent health.

In addition to its function as a planter, it is a valuable piece of furniture, adding beauty and elegance to your garden or home.

This planter, like all other terracotta products from the Masini Terrecotte Artistiche line, is weather-resistant down to -25 °C.

As shown above, dimensions may vary slightly due to the overall craftsmanship of each product, making each one unique in the world.

High-quality clay and ancient terracotta-making techniques are synonymous with Fornace Masini. Their kiln has been operating since 1938, making it one of the oldest in the area. Since then, from generation to generation, Masini has been committed to offering and guaranteeing products that combine beauty and craftsmanship with functionality and durability. Each artifact is a unique work of functional art.

There are many terracotta processing techniques, each with its own secrets, history, and artisans. The brand crafts clay using ancient traditional methods. In the kiln, water, air, fire, and earth mix and embrace each other, creating unique objects of extraordinary beauty.

The entire range of “MASINI” vessels is perfect for interior decoration, but due to the natural proximity of the material to the environment and colors of nature, they find their happiest application in garden furniture. Our products are recognizable by the brand, which guarantees the highest quality of each item, where the unmistakable touch of craftsmanship and the vitality of tradition are clearly visible.

Impruneta terracotta has been used in some of Florence’s most important buildings, such as Santo Spirito, Sant'Ambrogio, the apartments of the Grand Duke at Palazzo Vecchio, the Santissima Annunziata monastery, Santa Trinita, and hospitals Santa Maria Nuova and Innocenti. The entire range of “Fornace Masini” products is resistant to extreme temperatures from –20 °C to desert-like heat. This uniqueness is due to the highly valued clay mined in the Impruneta area, a town near Florence, between the valleys of the Ema and Greve streams. The extraction area is very limited—about 200 km—making the material’s value extraordinary.

Precautions to keep products in perfect condition for a long time:

1. Use small wooden or terracotta supports to keep the pot elevated and ensure the drainage hole is not blocked;

2. Make sure water does not accumulate in pots used as cachepots or plant holders;

3. Empty and possibly turn over “saucers” or containers that collect water when temperatures approach 0 °C;

4. Wall and garden fountains should be emptied during cold seasons to prevent cracks or breakage due to water freezing and expanding;

5. Do not move or lift pots when frozen and stuck to the ground, and do not use hot water to detach them; if necessary, use salt.

6. Prevent prolonged snow coverage on products, as it may cause damage.

The color of each product is unique and differs from all others. This is due to the chemical and physical components of the imprunetina clay, which appear during firing, dominating at different times.

Among the most distinctive chemical components is iron oxide, which gives the fired product its characteristic red color.

Since 2005, the company has been a founding member of the Impruneta Historical and Artistic Stove Association, which is committed to promoting quality and culture. It is recognized by its brand, which guarantees the highest level of each object that can be distinctly attributed to the irreplaceable touch of the craftsman and the vibrant strength of tradition. Manufacturer information