Brown stylish sofa for the living room - Daytona

Unconventional designs paired with original raw materials define the essence of Daytona. It’s an incredible story of passions and people that begins several generations ago. Daytona truly turned towards luxury in 2012. Launching the Signorini – Coco collection, their story started in 1968, when they began producing artistic furniture in accordance with their ancestors’ carpentry traditions.

From the very beginning, they prioritized very high quality, which has made them recognizable worldwide. Becoming an international benchmark in the classic furniture industry, but with a fresh breath of youth—energy from the youngest generation of the family, which today sets new directions for the brand. Refined and unconventional patterns, along with bold lines, attract attention. And this is true luxury written by the designers of Daytona manufactory.

Timeless masterpieces of applied art

All Daytona furniture is researched, designed, and manufactured entirely in Italy, closely connected to the territory of Tuscany. Talented artisans lend their works the nobility of classical art, which is highly cosmopolitan thanks to the bold features of Daytona’s design team. Natural Italian wood, neutral colors, raw appearance, and the refined, Nordic-inspired signature complete the whole. This style is perfectly suited for any space. Daytona’s quality is signed with an authenticity certificate accompanying each piece, guaranteeing the origin of materials, the eco-friendly nature of paints and colors, and the authenticity of handcrafted processes.

The company designs bespoke solutions in the name of luxury, elegance, and functionality. It dares to think that it can represent you through its art, designing your spaces and sharing its experience. Even without ostentation, Daytona’s imprint is captivating and recognizable, characterized by refined details, ancient and calming colors, sophisticated modern lines, and the appeal of a fashion brand. Thanks to advanced production departments, highly specialized technical teams, and extensive international experience of artistic directors Marzia and Leonardo Dainelli, Daytona is capable of managing large deliveries flawlessly.

Artistic direction

Daytona’s artistic direction bears the signature of Dainelli, an architectural firm specializing in industrial design and interior architecture, with offices in Pisa and Milan. Capable of tuning into the projects of the Signorini-Coco Group through strong aesthetic experimentation and stylistic research on an international scale, in 2012 Marzia and Leonardo Dainelli founded Daytona, establishing the brand’s philosophy with bold design, refined appearance, noble materials, and lines inspired by raw American Deco. All of this is the result of long-term research.

Luxury Products invites you to consult with our designers across the country. For many years, we have been designing and arranging luxurious spaces in your homes and apartments.