Book Mapping An alternative atlas of modern cartography - Thames & Hudson

Over 130 of the world's most creative minds understand our external and internal worlds through intriguing and inventive maps of their own plans. This clever, visionary, and richly absorbing book will appeal to anyone interested in visualizing our worlds, whether physical or abstract, real or imagined. Whether they are charting newly discovered lands or outlining complex processes, maps serve to better understand what surrounds us. They simplify complexity and reveal the intricacies of what appears simple at first glance.

Original and thought-provoking, Mapping It Out invites leading figures from many fields to create their own maps, in any form and depicting any terrain, real or imagined. Some authors have transformed scientific data into simplified visual language, while others have condensed vast social, political, or natural phenomena into concise diagrams. Many have reworked existing maps to challenge their original purpose or present an alternative view of reality. Others play with the idea of maps and truth, drawing imaginary worlds and inventing fantastical journeys. Going further, some offer entirely new types of maps — and even reject the notion that a map contains facts.

In the introduction, acclaimed writer Tom McCarthy explores the connections between maps, literature, and knowledge, while Hans Ulrich Obrist considers the influence of maps on artistic creation.

Thames & Hudson was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art, as well as leading scientific research, accessible to a broad audience. To reflect international perspectives, the company's name combined the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a link between the Old World and the New.

Today, still an independent family company, Thames & Hudson is one of the world's leading publishers of illustrated books, with over 2,000 titles in print. It publishes high-quality books across all areas of visual creativity: fine arts, applied arts, decorative arts, performing arts, architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The company is also expanding its list of children's books. Headquartered in London, with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown — where he ran an art gallery and published illustrated books — for London. Initially, he worked as a production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept now known as book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold to publishers operating in different markets and languages, allowing for large print runs and reduced unit production costs. Neurath’s concept was the first of many innovations that Thames & Hudson introduced to the publishing world.

Seeking to continue book packaging in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath established his own publishing house with offices in London and New York in autumn 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on the first list by Thames & Hudson in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, were the first and most successful. The company's strong conviction from the very beginning regarding the longevity of books was evident, and the series remained in print until 1971. Also in the first year of publication was *Out of My Later Years* by Albert Einstein, an early indicator of the program's breadth. As the list gradually expanded—growing from ten titles in 1950 to 144 in 1955—the company moved its offices to High Holborn and, in 1956, relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses by 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of its most renowned series, *World of Art*, which became the foundation for a highly diverse list. Characterized by pocket-sized editions and black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies” in every art school across the country.

Other important series that added depth and prestige to the list include *Ancient People and Places*, edited by Glyn Daniel, who from the 1950s contributed to pioneering interest in archaeology, both in book form and television. Over 34 titles were published in this series over 34 years. The large-format *Great Civilizations* series, published in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After establishing one of the most significant publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore remarked that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in production techniques.

The year 2016 marked an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The world of art and scholarship remains at the heart of Thames & Hudson’s publishing program, which stays true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its extensive catalog includes thousands of engaging titles, many of which are collectible editions.

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