Book How to recognize prints A complete guide to manual and mechanical processes from woodcut to inkjet - Thames and Hudson

Is it woodcut, etching, or lithograph? Is it an original point engraving or an intaglio reproduction? Is the color printed or hand-applied? The book, arranged into independent sections that can be examined individually or as part of a larger research operation, simplifies the precise identification of each printed image. It covers manual techniques as well as mechanical processes, which constitute the vast majority of printed images around us. Ninety different techniques are described, both monochrome and color. The fundamental aspects of the history of printing and graphic arts are fully covered. Examples of identifying features that help reveal the type of print, such as various lines and tones, are provided. Particularly interesting are numerous enlarged detail illustrations showing the different appearance of various techniques under high magnification.

One major change in the last twenty years has been high-quality inkjet and laser prints, which are now part of everyday life. How to determine whether an attractive image is valuable in itself or just a reproduction? As inexpensive printing processes become increasingly sophisticated, it is inevitably more difficult to correctly identify such images. New insights by Bamber Gascoigne in this area, added to this revised edition, will prove invaluable.

The Thames & Hudson brand was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art, as well as the research of leading scientists, accessible to a broad audience. To reflect international perspectives, the company’s name combined the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a connection between the Old World and the New.

Today, still an independent family company, Thames & Hudson is one of the leading publishers of illustrated books worldwide, with over 2,000 titles published. It publishes high-quality books across all areas of visual creativity: arts (fine arts, applied, decorative, performing), architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children’s books is also expanding. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept of what is now called book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold to publishers operating in different markets and languages to create large editions and thus reduce unit production costs. Neurath’s concept was the first of many innovations introduced to the publishing world through Thames & Hudson.

Seeking to continue book packaging in the second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath founded his own publishing house, with offices in London and New York, in the fall of 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on Thames & Hudson’s first list in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, was the first and achieved the greatest success. The firm’s strong conviction from the very beginning regarding the longevity of books remained in print until 1971. In the first year of publication, Albert Einstein’s *Out of My Later Years* also appeared, an early indicator of the program’s breadth. As the list gradually and successfully expanded—from ten titles in 1950 to 144 in 1955—the company moved its offices to High Holborn and in 1956 relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London.The manufacturing remained at this address, eventually expanding to five houses, until 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of its most renowned series, *World of Art*, which became the foundation of a highly diverse list. Characterized by its pocket size and black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies” in every art school across the country.

Other important series that added depth and prestige to the list include *Ancient People and Places*, edited by Glyn Daniel, who from the 1950s contributed to pioneering interest in archaeology, both in book form and television. Over 34 titles were published in this series over 34 years. The large-format *Great Civilizations* series, published in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After establishing one of the most significant publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.

From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in production techniques.

The year 2016 marked an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

Art and scholarship remain at the heart of Thames & Hudson’s publishing program, which stays true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its extensive catalog includes thousands of original titles, many of which are collectible editions.

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