Book American Dream (British Museum) pop to the present - Thames & Hudson

In the early 1960s, American graphics experienced a dynamic revival that placed them at the heart of artistic practice. An exciting aspect was that by 1970, virtually every significant American creator was exploring their creative potential through collaborative print workshops. Over the past sixty years, as leading artists experimented with various materials and new techniques, graphics continued to reflect their core concerns.

The American Dream: pop to the present showcases an overview of this vibrant period of American printmaking, from the emergence of pop art in New York and the West Coast in the early 1960s, through the rise of minimalism, conceptual art, and photorealism in the seventies, to engagement with contentious issues such as race, AIDS, and feminism, up to today. Special attention is given to key figures such as Andy Warhol, Jasper Johns, Robert Rauschenberg, and Ed Ruscha, as well as contemporary practitioners including Jenny Holzer, Kiki Smith, Glenn Ligon, and Julie Mehretu. The important role of several print workshops is also discussed.

This fully illustrated publication features over 200 key works by nearly 70 artists, insightful commentary on prints, and concise biographies, revealing the unprecedented scale, boldness, and ambitions of American graphics from the 1960s onwards.

The Thames & Hudson manufactory was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art and research accessible to a broad public. To reflect international perspectives, the company's name combined the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east and the other west, suggesting a connection between the Old World and the New.

Today, still an independent family-owned publisher, Thames & Hudson is one of the leading global publishers of illustrated books with over 2,000 titles printed. It publishes high-quality collectible books across all areas of visual creativity: fine arts, applied arts, decorative arts, performing arts, architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children's books is also expanding. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of the Thames & Hudson brand

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as a production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed an innovative concept now known as book packaging (or co-publishing), where ideas for books are developed, ordered, produced, and sold to publishers operating in different markets and languages, to produce large editions and reduce unit production costs. Neurath’s concept was the first of many innovations introduced to the publishing world through Thames & Hudson.

Seeking to continue the collectible book packaging in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath established his own publishing house with offices in London and New York in the fall of 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on the first list by Thames & Hudson in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, were the first and achieved the greatest success. A testament to the brand’s strong conviction from the very beginning regarding the longevity of books, it remained in print until 1971. In the first year of publication, Albert Einstein’s *Out of My Later Years* also appeared, an early indicator of the program’s breadth. As the list gradually expanded successfully—from ten titles in 1950 to 144 in 1955—the company moved its offices to High Holborn and in 1956 relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, then the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses by 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of its most renowned series, *World of Art*, which became the foundation of a highly diverse list. Known for its pocket size and black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “splattered with paint copies” in every art school across the country.

Other important series that added depth and prestige to the list include *Ancient People and Places*, edited by Glyn Daniel, who from the 1950s contributed to pioneering interest in archaeology, both in book form and television. Over 34 titles have been published in this series over 34 years. The large-format *Great Civilizations* series, published in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After building one of the most important publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in production techniques.

The year 2016 marked an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The world of art and scholarship remains at the heart of Thames & Hudson’s publishing program, which remains true to its core principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. They offer thousands of interesting book titles, many of which are elite collectible editions.

Manufacturer information