Body Art book (World of Art) - Thames & Hudson

Body art is the most intimate form of art, combining the self, senses, and social and political elements. Today, in almost every major city worldwide, you can find tattoos, piercings, henna painting, and elaborate hairstyles. In recent years, body art has expanded in unprecedented ways, borrowing motifs and practices from many different traditions. What do new and borrowed body arts do, and what do they tell us about the global culture in which we live?

Anthropologist and art historian Nicholas Thomas explores these and many other questions in this comprehensive overview of body arts from prehistoric beginnings to the present day. He emphasizes their role in expressing personal and cultural identity; their long-standing associations with ritual, theatricality, crime, and beauty; and their recent revival through movements like Modern Primitive and works by contemporary artists such as Marc Quinn and Rebecca Belmore.

Over 180 illustrations chronicle the extraordinary diversity of body arts, from Australian and African traditions of painting and scarification to Chinese footbinding, Russian prison tattoos, Harlem ball culture, and ink patterns worn by celebrities like Tupac Shakur and David Beckham. For anyone with a personal or professional interest in this subject, Body Art offers timely and insightful celebration of this human artistic expression.

The Thames & Hudson brand was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art and leading scientific research accessible to a broad audience. To reflect international perspectives, the company’s name combines the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a connection between the Old World and the New.

Today, still an independent family-run company, Thames & Hudson is one of the world’s leading publishers of illustrated books, with over 2000 titles in print. It publishes high-quality books across all areas of visual creativity: fine arts, applied arts, decorative arts, performing arts, architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. The list of children’s books is also expanding. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as a production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept now known as book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold to publishers operating in different markets and languages, allowing for large print runs and reduced unit production costs. Neurath’s concept was the first of many innovations that Thames & Hudson introduced to the publishing world.

Seeking to continue book packaging in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath founded his own publishing house, with offices in London and New York, in the fall of 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on the first list by Thames & Hudson in 1950, *English Cathedrals*, with photographs by Martin Hürlimann, were the first and achieved the greatest success. The company's strong conviction from the very beginning regarding the longevity of books was reflected in the fact that it remained in print until 1971. In the first year of publication, Albert Einstein’s *Out of My Later Years* also appeared, an early indicator of the program’s breadth. As the list gradually expanded—from ten titles in 1950 to 144 in 1955—the company moved its offices to High Holborn and in 1956 relocated to a Georgian townhouse at 30 Bloomsbury Street, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses by 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of its most renowned series, *World of Art*, which became the foundation of a highly diverse list. Characterized by pocket-sized editions with black spines, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint copies” in every art school across the country.

Other important series that added depth and prestige to the list include *Ancient People and Places*, edited by Glyn Daniel, who since the 1950s contributed to pioneering interest in archaeology, both in book form and television. Over 34 titles have been published in this series over 34 years. The large-format *Great Civilizations* series, published in 1961, featured contributions from esteemed scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After building one of the most significant publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.

From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh - Letters*, from technical innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in production techniques.

The year 2016 marked an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The world of art and scholarship remains at the heart of Thames & Hudson’s publishing program, which remains true to its core principle: providing a “museum without walls.”

Today, Thames & Hudson is a recognized international brand, a symbol of British publishing. Their extensive catalog includes thousands of incredible book titles, many of which are exclusive collector’s editions.

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