Beautiful smooth flower pot made of clay - Fornace Masini

La Cassetta Architetto is a modern terracotta planter that combines the beauty and elegance of classicism with the functionality of contemporary design.

Architect Box is not a traditional square planter, but features slightly rounded edges created by curved and soft lines, making it particularly beautiful and elegant.

It is suitable for plants and flowers, but can also serve as furniture, extending beyond the functionality of a terracotta planter.

The highest quality clay and ancient terracotta craftsmanship techniques are synonymous with the Fornace Masini brand. Their kiln has been operating since 1938, making it one of the oldest in the area. Since then, from generation to generation, Masini has committed to offering and guaranteeing products that combine beauty and craftsmanship with functionality and durability. Each artifact is a unique work of functional art.

There are many terracotta processing techniques, each with its own secrets, history, and artisans. The brand crafts clay using ancient traditional methods. In the kiln, water, air, fire, and earth blend and embrace, creating unique objects of extraordinary beauty.

The entire range of “MASINI” vessels is perfect for interior decoration, but due to the natural proximity of the material to the environment and natural colors, they find their happiest application in garden furniture. Our products are recognizable by the brand, which guarantees the highest quality of each item, where the unmistakable touch of the artisan and the vitality of tradition are clearly visible.

Terracotta tiles have been used in the most important Florentine buildings, such as the Santo Spirito church, Sant'Ambrogio, the apartments of the Grand Duke at Palazzo Vecchio, the Santissima Annunziata monastery, Santa Trinita, and the Santa Maria Nuova and Innocenti hospitals. The entire “Fornace Masini” product range is resistant to extreme temperatures from –20 °C to desert heat. This durability is due to the highly valued clay mined in the Impruneta area, a town near Florence, between the valleys of the Ema and Greve streams. The extraction area is very limited—about 200 km—making the material's value extraordinary.

Precautions to keep products in excellent condition for a long time:

1. Use small wooden or terracotta supports to keep the planter elevated and ensure the drainage hole is not blocked;

2. Make sure water does not stagnate in containers used as cachepots or plant holders;

3. Empty and possibly invert “saucers” or containers that collect water when temperatures approach 0 °C;

4. Wall and garden fountains should be emptied during cold seasons to prevent cracks or breaks caused by water freezing and expanding;

5. Do not move or lift pots when frozen and adhered to the ground, and do not use hot water to detach them; if necessary, use salt.

6. Prevent prolonged snow coverage on products, as it may cause damage.

The color of each product is unique and differs from all others. This is due to the chemical and physical components of the Impruneta clay, which appear during firing, sometimes dominating one color, sometimes another.

Among the most distinctive chemical components is iron oxide, which gives the fired product its characteristic red hue.

Since 2005, the company has been a founding member of the Impruneta Historic and Artistic Kilns Association, which promotes quality and culture and is recognized by the brand that guarantees the highest standards for each object, clearly reflecting the unmistakable touch of the artisan and the vibrant strength of tradition.