Beautiful Italian Primula vase with a unique design – IVV

Original design combined with handcrafted blown glass gives us a picture of the IVV manufactory. It is a nod to true tradition, the hard work of human hands, and an incredible love for design. The wide selection of functional and decorative items offers great possibilities for all lovers of beautiful glassware.

Ethical Commitment

The IVV Industria Vetraria Valdarnese brand was founded by a group of glass masters in 1952. Over the years, IVV has established itself among European leaders in handcrafted blown glass production, combining research into materials, design, traditional craftsmanship techniques, and process control to bring to life objects that interpret space and the table. From the very beginning, IVV has placed particular importance on its social and ethical responsibility, committing to the utmost respect for the environment and human safety.

IVV products are handcrafted

The master glassmaker, shaping the object, gives it character. Manual skills lend the shape lightness and energy, which can only be left by artisan passion. The difference creates appeal; small details form a distinctive, characteristic mark that speaks to its uniqueness. This very uniqueness distinguishes every IVV item, the result of careful selection of raw materials that bring to life the finest glass that can be produced in terms of clarity and brilliance.

IVV is a brand rooted in Tuscany, drawing its inspiration from the region.

The meeting of craftsmanship with a rigorous sense of design has created the company's style over fifty years, leaving an unmistakable mark on every object. Craftsmanship has evolved into an industrial process without losing its cultural beauty. An uninterrupted production that carries its history, maintaining a perfect continuity between past and future. A bridge of time that always allows imagining new projects, opening up to world cultures while staying true to its own identity.