Silver and black leather backpack - Giudi

Unconventional designs combined with the highest quality raw materials define the image of the Pelletterie GIUDI srl brand. This is the result of the strong entrepreneurial spirit of cousins Mario and Adriano Pennacchioni, their passion for Italian craftsmanship, and their preference for high-quality materials. These qualities have positioned GIUDI as a prestigious brand of leather accessories in both domestic and international markets, ensuring steady growth for over 35 years.

In 1974, both partners, only 25 years old, started their business by founding "Pelletterie ADANI S.n.c." A small workshop located in a garage in Marche (a production region in central Italy) with a purely family staff, following the best Italian tradition. By 1980, the increasing demand for distinctive, high-quality products and larger production space prompted the partners to establish the GIUDI brand, with a new, larger headquarters and a highly specialized team dedicated to creating and delivering products appreciated worldwide.

The search for raw materials was a challenge in the early years. However, the 1990s were decisive for planning and organizing production, which also succeeded thanks to a competent and cohesive team, forming the company's foundation to this day. To increase control and expand sales reach both domestically and abroad, GIUDI opened two new branches: the first in northern Italy, specifically in Venice, and the second in Budapest, creating a temporary company to oversee the Hungarian and Eastern European markets.

At the end of the 1990s, changes continued in logistics and trade, involving the creation of a new facility adjacent to existing production to increase manufacturing capacity and quickly meet customer needs for storing finished products. In 2000, with the safety and durability that GIUDI had gained over the years, Pelletterie GIUDI s.r.l. decided to gain greater visibility by opening single-brand stores in major Italian cities and ensuring presence at the best national and international trade fairs. The current goal of the company is undoubtedly to expand its distribution scope, always listening carefully to its target customers and following their changing habits and preferences.

MISSION

To create an Italian product with a good quality-to-price ratio (mid-range), but with details and design reminiscent of a luxury brand. The aim is to reconcile their style and identity with a love for elegance and impeccable quality.

The manufactory aims to position the company as a contemporary idea of everyday elegance, suitable for wearing, never excessive, and offering excellent value for money. The mission is focused on customer satisfaction and building its own sales network in Italy and worldwide.

Ensuring customers have quick restocking through inventory levels.

Delivering a final product to consumers that has a long lifecycle, is designed to last over time, and fully satisfies their expectations.

PRODUCT PHILOSOPHY

GIUDI products share a philosophy characterized by a balanced combination of tradition and modernity, high quality, creative input, and broad usability. All elements are undoubtedly suitable for everyday wear, whether for leisure, work, short weekend trips, or long journeys.

GIUDI leather goods cater to both women and men with an undeniable passion for contemporary elegance. The range includes comfortable, prestigious bags for every occasion, professional briefcases and wallets, as well as suitcases and travel trolleys. All GIUDI products are certified by the "Genuine Italian Leather" consortium.

MATERIALS AND ACCESSORIES

All products are made from hand-tanned leather without harmful chemicals for people and the environment. The leather is completely natural and of high quality, produced according to the oldest and most noble traditions. The leading leather used by GIUDI is bovine leather: high-quality from the best Italian tanneries.

Feature

Brass and steel are treated to prevent tarnishing or blackening over time.

Each accessory is designed exclusively using 3D modeling software, and before moving to production, a prototype is made in special resin to test its functionality and design. Only after passing these tests is it approved for mass production.

VALUES

Even though technology and continuous innovation are key to success, the most valuable resource is always the experience and ingenuity of people. The brand’s priority is to increase human resources to create a shared growth path. The company aims to go further and take on new challenges: in traditional markets, which are becoming increasingly competitive, offering even more unique and detailed products with an excellent quality-to-price ratio.

“Every day, we strive to convey through our products all the passion we put into creating them” - Giudi