Pop Art book (World of Art) - Thames and Hudson

Pop Art embodies the spirit of the 1960s. Despite its carnival-like aspects, orgiastic colors, and massive scale, it was based on a raw, senseless, unrefined standard appropriate for its time.

Here are some critics, each involved in pop art but with different backgrounds, vividly bringing the movement to life. Lucy Lippard explores the precursors of Pop, from folk art, surrealism, and Dada, to Stuart Davis and Léger, as well as the Reuben group, Assemblage, Rauschenberg, and Jasper Johns, and discusses pop art in New York, most famously associated with Andy Warhol, Roy Lichtenstein, Tom Wesselmann, James Rosenquist, and Claes Oldenburg.

Thames & Hudson was founded in 1949 by Walter and Eva Neurath. Their greatest passion and mission was to create a “museum without walls” and to make the world of art accessible to a broad audience, as well as to showcase the research of leading scientists. To reflect international perspectives, the company's name combined the rivers flowing through London and New York, represented in their logo by two dolphins symbolizing friendship and intelligence, one facing east, the other west, suggesting a connection between the Old World and the New.

Today, still an independent, family-owned company, Thames & Hudson is one of the world's leading publishers of illustrated books, with over 2000 titles printed. It publishes high-quality books across all areas of visual creativity: fine arts, applied arts, decorative arts, performing arts, architecture, design, photography, fashion, film, and music, as well as archaeology, history, and popular culture. It is also expanding its list of children's books. Headquartered in London with a sister company in New York and branches in Melbourne, Singapore, and Hong Kong. In Paris, another subsidiary, Interart, distributes English-language books in France.

History of Thames & Hudson

Walter Neurath was born in Vienna in 1903. In 1938, he left his hometown—where he ran an art gallery and published illustrated books—for London. Initially, he worked as a production director at Adprint, a company founded by Viennese émigré Wolfgang Foges. Neurath and Foges developed a pioneering concept of what is now called book packaging (or co-publishing), where book ideas are developed, commissioned, produced, and sold to publishers operating in different markets and languages to create large editions and reduce unit production costs. Neurath’s concept was the first of many innovations introduced to the publishing world through Thames & Hudson.

Seeking to continue packaging {collectors’ books|books} in a second edition and recognizing the need to amortize the high costs of producing illustrated books, Neurath founded his own publishing house with offices in London and New York in autumn 1949. Eva Neurath, who arrived in London from Berlin in 1939, was a co-founder.

Of the ten titles published on Thames & Hudson’s first list in 1950, the English Cathedrals, with photographs by Martin Hürlimann, was the first and most successful. This demonstrated the company's strong belief from the very beginning in the longevity of books, which remained in print until 1971. Also in the first year, Albert Einstein’s “Out of My Later Years” was published, an early indicator of the broad scope of the program. As the list gradually expanded from ten titles in 1950 to 144 in 1955, the company moved its offices from High Holborn and, in 1956, relocated to a Georgian townhouse at Bloomsbury Street 30, near Bedford Square, becoming the epicenter of book publishing in London. The manufacturing remained at this address, eventually expanding to five houses, until 1999, when it returned to High Holborn.

In 1958, Thames & Hudson launched one of its most famous series, World of Art, which became the foundation for a very diverse list. Characterized by pocket-sized format and black covers, the series expanded in just seven years to include 49 titles. Nearly 60 years later, the series boasts over 300 titles, which, according to Christopher Frayling, are “stained with paint” in every art school in the country.

Other important series that added depth and prestige to the collections include *Ancient People and Places*, edited by Glynn Daniel, who since the 1950s has contributed to pioneering interest in archaeology, both in book form and television. Over 34 titles have been published in the series over 34 years. The large-format *Great Civilizations* series, released in 1961, featured contributions from renowned scholars such as Alan Bullock, Asa Briggs, Hugh Trevor-Roper, A. J. P. Taylor, and John Julius Norwich.
After establishing one of the most significant publishing houses in Europe in less than two decades, Walter Neurath died in 1967 at the age of 63. Sculptor Henry Moore wrote that “his death was a loss to our cultural life.” Sir Herbert Read noted that Neurath “more than anyone else was responsible for the revolution in art publishing” and was “one of those rare entrepreneurs who successfully combine business acumen with idealism.” Eva Neurath became chairwoman. Walter’s son, Thomas, who joined the company in 1961 along with his sister Constance, became managing director; Constance later served as artistic director for several decades. Both Thomas and Constance remain on the Thames & Hudson board, as do Thomas’s daughters, Johanna and Susanna.
From producing the first commercial edition of *The Book of Kells* to the triumphant publication of the six-volume *Vincent van Gogh – Letters*, from innovations like “French folds” to the controversial documentation of graffiti art in *Subway Art*, Thames & Hudson has always been at the forefront, both culturally and in terms of production techniques.

The year 2016 marked an extraordinary new chapter for the company, announcing publishing partnerships with two of the world’s most important museums: the British Museum and the Victoria and Albert Museum.

The art world and scholarship thus remain at the heart of Thames & Hudson’s publishing program, which stays true to its fundamental principle: providing a “museum without walls.”
Today, Thames & Hudson is a recognizable international brand, a symbol of British publishing. Its extensive catalog includes thousands of incredible titles, many of which are prestigious collector’s editions.

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