HELIOT EMIL

Are you looking for clothes that don't compromise? Futuristic and consistently luxurious, creating a unique language of style? Then discover the brand Heliot Emil, offering collections where minimalism meets the rawness of streetwear and luxury. This brand provides you with the uniform of the future, now available in our online store Luxury Products. 

Heliot Emil is bold premium segment streetwear

Heliot Emil presents a unique and original take on streetwear. The brand offers bold clothing, full of rawness and character, while firmly rooted in the premium segment, not through a flashy logo or loud colors, but through quality, coherence, and a consistent vision. The brand treats fashion as an engineering project. This means that the clothes are technical and functional, and the simplicity of color allows the form, construction, and proportions to stand out. Premium in this case means a conscious choice, as the clothes are not conventional and are not meant to appeal to everyone. Instead, they offer uniqueness and fidelity to an aesthetic that has built a loyal community around the brand. 

Who are Julius and Victor Juul?

Heliot Emil is a clothing brand founded in 2017 by brothers Julius and Victor Juul. The company's name refers to the personal data of the brothers' grandfather, further deepening the image of a family business. 

Julius and Victor represent a young and bold generation of designers. They are not afraid to experiment or mix luxury with functionality and avant-garde. At the same time, they think long-term, and their projects, thanks to their timelessness, are not one-season products. 

In the fashion market, the brothers are said to be some of the most interesting creators of new fashion. They are appreciated for their global ambition, consistency, and the personal temperament of their projects. 

Where to buy?

You can buy Heliot Emil clothes in places that reflect its character, selectively chosen, prestigious retail spaces, not in mass distribution. Primarily, you will find them on the brand's official website, where new collections and selected limited drops regularly appear. Other places you can visit for shopping include physical boutiques worldwide (according to the brand's website, there are about 70), offering their clients chic yet avant-garde clothing. The brand also appears on online platforms that offer fashion enthusiasts luxury and innovative goods, including the online store Luxury Products, which has already gained a wide range of clients thanks to its rich offer of exclusive premium products, qualifying in various categories, including exclusive fashion.

What distinguishes this brand?

Heliot Emil is a brand that doesn't try to appeal to everyone, and that's its strength. It offers its clients clothing that seems utilitarian and practical but is taken to the extreme, featuring oversized pockets, industrial buckles, and technical materials. The brand is distinguished by a very consistent vision, speaking in one tone for years: minimalism, black, gray, metal details. From the outside, this may seem quite monotonous, but that's where the strength lies; it's a brand for people who want to express themselves through rawness and technical aesthetics, not colorful fireworks. At Heliot Emil, the approach to proportions and the balance between functionality and sculpture are also fascinating.

Who is Heliot Emil targeting with its products?

Heliot Emil targets people who treat clothing as an extension of their worldview. These are clients who don't buy a T-shirt because it's "pretty," but because it fits into their life philosophy: urban, tech, minimal, a bit of an outsider. Most often, they are residents of large cities, working in creative industries or those who want to look as if they do. Heliot Emil fashion is a tool for building an image: conscious, modern, a bit dark. It's also a brand for those who value exclusivity and luxury.

Premium clothing offer

Heliot Emil's offer is a coherent, highly distinctive fashion world where functionality meets avant-garde. The brand builds its identity on technical materials, industrial details, and a monochromatic palette dominated by black, gray, and metallic accents. This is not fashion for the broad public but for those who want to stand out with a raw, futuristic aesthetic.

In this offer, you will primarily find outerwear, such as jackets resembling armor, blazers with sculptural constructions, coats with elaborate details. An essential part of the collection consists of cargo pants, wide or tapered, full of pockets and functional solutions. Shirts, sweatshirts, and T-shirts, like other wardrobe elements, are kept in a minimalist spirit, though they stand out with details, including asymmetrical cuts, unusual fastenings, technical tape, or metal buckles.

Footwear designed by this brand is heavy, massive, often inspired by military or industrial design. The offer includes massive sneakers, leather shoes with metal embellishments, as well as boots and ankle boots. Most are kept in black and dark gray color schemes. Characteristic are the unusual fastenings, such as buckles, tapes, and adjustment systems. It's a strong foundation for the entire outfit.

The brand also offers a wide range of accessories, including bags resembling technical military backpacks, belts and harnesses, jewelry, and small accessories with an industrial vibe. The entire offer is quite raw but functional.

Heliot Emil is a brand whose products you can buy at the Luxury Products online store

Discover the world of Heliot Emil in our online store Luxury Products and highlight your individuality with clothes that combine streetwear with luxury. Choose clothing, accessories, and footwear that set trends instead of blindly following them. Heliot Emil is a brand that has taken care of every detail, from technical jackets to chunky shoes and industrial accessories. By purchasing its products on our online platform Luxury Products, you get a 100% guarantee of receiving them promptly right to your door. With us, you also have the assurance of an original and meticulously selected purchase. Trust the luxury specialists, trust Luxury Products.