Aeronautica Militare
Comfort, high quality, and reliability have characterized the brand for years. Casual collections will serve excellently during long journeys, weekend getaways, as well as more formal outings and meetings. What sets the brand apart from other equally exclusive fashion houses is its military passion. Indeed, military colors and the cuts of aviation uniforms are what you will recognize this brand by.
However, rest assured, these clothes won't turn you into a military pilot; rather, they will give your styling a unique character. So show that you have courage and beauty within you, and reach for their clothes.
Italian Air Force Brand?
The name Aeronautica Militare is not accidental; its military tint is precisely what makes it a unique and interesting proposition on the market. The distinctive logo with a fearless eagle also speaks volumes about the brand's specifics and values.
Although it might seem that the brand is freely drawing inspiration from the uniforms of the Italian Air Force, it turns out that it does so fully legally. In 2004, the company signed a long-term agreement with the General Staff of the Italian Air Force for the sale of clothing and accessories, under which the brand can use the authentic Frecce Tricolori logo and place aviation emblems on its designs, whose history enhances the intangible value of each clothing item.
This revolutionary agreement brought the brand a host of new customers. The brand, which still enjoys incredible trust today, was soon rightly appreciated by a wide audience of airplane enthusiasts, aerobatics fans, and lovers of the Italian lifestyle.
The History of Aeronautica Militare - Clothing Created for Conscious Customers
Unassuming Start
The history of Aeronautica Militare begins in the small Italian town of Thiene, where in the early 60s, Cristiano Sperotto opened a small tailoring shop. The workshop specialized in producing high-quality leather clothing for women and men, with perfectly constructed jackets and coats characterized by extraordinary craftsmanship.
The demand for high-quality leather discoveries gradually increased in the post-war years. Due to the ongoing arms race at the time, countries placed particular emphasis on the development of military aviation. However, few brands were able to meet the requirements of creating suitable clothing for pilots, which had to be adapted to the conditions prevailing in the air.
Requirements Impossible to Meet?
The main problem in creating suitable clothing for aviators was primarily the issue of protection against the cold. Pilots were forced to wear many layers of clothing to keep warm, which in turn increased the number of potential accidents caused by reduced mobility. The material had to be both very thick and breathable to ensure proper thermoregulation.
Sperotto was the first to create outerwear for pilots that effectively protected them from the cold. His jacket design was made from naturally tanned leather, which not only retained moisture but also effectively protected against wind and dust. This innovation quickly earned the young tailor recognition among aviators, and soon the brand began receiving mass orders from Italian military pilots.
Fashion for Militarism
In the following decades, the topic of militarization remained relevant. This was also noticeable in fashion, which became a way to manifest one's values and beliefs. In a world full of conflicts and uncertainty, everyone wanted to show through their appearance that they feared nothing and were ready to protect their loved ones. During that period, interest in the brand steadily grew.
The brand's popularity dipped momentarily in the 90s when there was a massive shift towards peaceful clothing, and subcultural movements and their attire, which were the exact opposite of the style used by the Italian company, came to the forefront. However, the brand survived because Cristiano's sons, Paolo and Armando, were not indifferent to prevailing trends.
A Touch of Classic
Wanting to stay in the market, the owners knew they had to give their products a more universal character. Therefore, they soon created a new, more casual clothing collection, which, in addition to classic "military" colors, featured the vibrant hues that were fashionable at the time. Of course, each model from the new collection was consistently adorned with the company logo and emblems of the Italian Air Force squadrons.
The brothers introduced the brand's current main feature to all products - the military style, while also ensuring that the brand's clientele included ordinary people wanting to add character to their wardrobe. The assortment soon featured military pants, camouflage t-shirts, military caps, and hats, which quickly appealed to the new clientele.
And the military patches soon became famous worldwide. In just a few decades, the brand transitioned from sewing leather jackets, eagerly worn by pilots, to real collaboration with the Italian Air Force.
Jackets, Pants, T-Shirts, Sweatshirts, and Accessories of the Italian Air Force
At this stage, one might say that the brand caters only to those interested in aeronautics, but we assure you that their clothes are meant for everyone. For some, the unique aesthetics and military patches are just an addition, for others, a value in itself. One thing is certain - the brand pays attention to the smallest detail, and the selection of emblems on the clothing is not accidental.
Behind each design lies an incredible story, often serving as inspiration for creating a particular clothing item. The emblems themselves are most often symbols of various Italian air divisions, distinguished for the country, such as Stormo, Gruppo, Black Cats, Reparto Sperimentale Volo.
For example, the Stormo brigade made its mark in Italian history with heroic deeds during World War II. Today, it still represents the most prominent part of their air force, playing an important and strategic role due to its location - protecting southern Europe from potential threats.
Clothing for Her and Him from Aeronautica Militare
Besides the unique embellishments, a significant role in the brand's popularity is played by the wide range of offerings tailored to the needs of both men and women. In their product assortment, you'll find a wide selection of t-shirts, polo shirts, shirts, pants, jackets, and accessories. The collections presented by the brand combine urban style with high fashion, which further piques the interest of fashion critics.
The company constantly observes prevailing trends and also creates for the need of functional fashion. History shows that it wants to be a brand that combines elegance and luxury with its guiding idea. Therefore, their men's and women's collections are rich in style full of power and practical solutions.
The women's line subtly combines comfort and femininity. Fitted jumpsuits accentuate the silhouette, skirts and dresses are comfortable variations on uniforms, and t-shirts, jackets, and sweatshirts from Aeronautica Militare are a reliable classic element. The men's line, on the other hand, embodies the spirit of great adventure, with oversized jackets capturing the vibe of bygone days, while the trousers and shoes are comfortable and classic, making them suitable for everyday wear.
Military patches are not everything
It's worth noting that when it comes to the brand's assortment, it doesn't end with military motifs. The Militare collections often incorporate other trendy elements, such as the currently very popular tropical prints or materials with interesting textures. Each collection brings new innovations. This shows that the company aims to go beyond the confines of military clothing, wanting to tailor its ideas to the consumers of functional fashion, and so far, they are doing it phenomenally well.
Stores where you can buy Aeronautica Militare products
The brand's unique products are widely available online, but it's especially worth checking out international sites, where the selection is the largest. Besides the official store website, individual products are also available on platforms such as Zalando and Peek & Cloppenburg. Also, check out the offer from our online store Luxury Products, where you will also find, among other things, clothing from this brand.
The price of their clothing may initially seem too high, but this incredible concept combined with the use of top-tier materials and attention to customer satisfaction makes shopping at Aeronautica Militare purely a pleasure.