Journal (beautiful layout by IA London) - Flame Tree Publishing

Part of the exciting and luxurious Flame Tree notebook series. Combining high-quality production with stunning artwork, the covers are printed on foil in five colours, embossed, and then foil-embossed again. They are incredibly practical: a rear pocket for receipts and scraps, two bookmarks, and a sturdy magnetic side flap. Perfect for personal use and an eye-catching gift. This example features Beautiful Decay by IA LONDON.

IA LONDON is an avant-garde fashion brand founded in 2016 by Cambridge-based designer and creative director Ira Avezov, who begins the design process by creating a series of hand-painted digital works. This stunning graphic comes from a collection of beautiful flower images inspired by a metaphorical interpretation of gravity as aging and decay, titled Symptoms of Gravity. These incredible images have been digitally altered to appear as if they are being pulled into the ground, not only by gravity but also by the passage of time.

Remarkable titles and a very wide range of authors are characteristic of Flame Tree Publishing.

“The aim… is to wipe the dust of everyday life from our souls” – Pablo Picasso.

“Flame Tree Publishing has been wiping the dust of everyday life for over twenty years, creating illustrated books since 1992, art calendars since 1998, and illustrated e-books since 2009. Their extensive list includes powerful and eloquent artists such as Erté and Alphonse Mucha, complemented by extensive licensing in their award-winning calendar line, including collaborations with Tate, V&A, RSC, RA, and many others.

With a broad range of authors, editors, and writers—including Vladimir Ashkenazy, Steve Hackett, John Howe, Sir George Martin, Brian May, Paul du Noyer, Paco Peña, Stanley Sadie—the company strives to create illustrated projects that are affordable, useful, and beautiful. In addition to printed titles, their exceptional selection of practical cookbooks, music, pop culture, and lifestyle books is increasingly available in digital formats. The publisher believes that well-reviewed, thoughtfully curated content should be available in many different formats to meet their readers’ needs.