Game Changers book. The Evolution of Advertising - Taschen
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SKU: TSCH-78-3-8365-4524-2
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Description
From Volkswagen's groundbreaking print advertisements of the late 1950s to Nike's unforgettable slogan in the early 90s, explore the history of ads that entered our collective consciousness, changed the industry, and expanded markets. The collection celebrates 60 years of the Cannes Lions International Festival of Creativity and unpacks the stories behind approximately 150 campaigns that created new brands or new series.
MARKA TASCHEN is a leading and most recognizable publisher of books on fine art, architecture, design, fashion, photography, pop culture, style, and travel. Working closely with renowned creative partners, the company has published thousands of titles in dozens of languages. From the incredible essence of the Basic Art series to collectible SUMO editions. TASCHEN’s mission remains a continuous commitment to diversity and innovation. Regardless of the topic and price — from $10 to $10,000 — the brand strives to treat each subject with the same respect, as well as produce, design, and package each of its books in a luxurious and uniquely distinctive way.
Founded by Benedikt Taschen in 1980 as a small comic book store in Cologne, it now sells its books worldwide. In addition to an international distribution network, the private publisher operates an e-commerce website and 14 branded stores around the world, from Beverly Hills, New York, and Miami to London, Brussels, Paris, and Milan. While the TASCHEN Gallery in Los Angeles hosts rotating exhibitions coordinated with the publishing program. The company is headquartered in Cologne and Los Angeles, with regional offices in Berlin, Hong Kong, London, Madrid, Milan, New York, and Paris.
TASCHEN is jointly managed by Benedikt Taschen and his eldest daughter Marlene Taschen. The publisher employs a team of over two hundred people and a network of independent collaborators working in editorial, finance and administration, PR, production, retail, sales, and marketing worldwide.
Exclusive Taschen books make perfect gifts for various occasions.
Attributes / Details
| SKU | TSCH-78-3-8365-4524-2 |
| Manufacturer | Taschen |
| Model | Game Changers. The Evolution of Advertising |
| Author | Peter Russell, Senta Slingerland |
| Number of pages | 312 |
| Tongue | Multilingual English, French, German |
| Binding | Tough |
| Size | 25 x 31.5 cm |
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