Photo baliswim.com

What swimwear is trendy right now? Summer is just around the corner, and with it comes the question of which swimsuits to choose this season. Which swimsuits are fashionable this year? Is it worth opting for classic styles or should you go for bolder designs with unusual cuts? Here is a guide to the best swimwear brands that will determine the trends for the upcoming summer!

Eco fashion – sustainable swimsuits are taking over the beaches

One of the most important trends of recent seasons is sustainable fashion, and ecology is playing an increasingly significant role in the beachwear industry as well. More and more brands are choosing to produce swimsuits from recycled materials, such as recovered fishing nets or plastic bottles collected from the oceans. Women are increasingly looking for not only beautiful and comfortable swimsuits but also those made responsibly. So where is it worth buying a swimsuit for the upcoming season? Among brands focusing on ecology, a few stand out that have firmly established themselves in the trend of sustainable beach fashion.

Vitamin A – luxury ecology

Vitamin A is one of the pioneering brands that combines an eco-friendly approach to production with luxurious design. Their swimsuits are made from patented EcoLux® fabric, a high-quality material derived from recycling, which not only looks stylish but is also extremely durable and resistant to seawater and chlorine. Vitamin A’s designs are minimalist and elegant – featuring classic cuts in solid colors and subtle details that accentuate the silhouette. The brand also places great emphasis on responsible manufacturing. All swimsuits are sewn locally in California to reduce the carbon footprint and support ethical working conditions.

Caring for the environment with Vitamin A (vitaminaswim.com)

Photo: vitaminaswim.com

Ocin – minimalism in the spirit of sustainable fashion

Australian brand Ocin is another option for women who appreciate simplicity in a modern edition. Their swimsuits are distinguished by minimalist cuts that can be worn for many seasons without fear of going out of style. The brand uses eco-friendly fabrics and focuses on conscious design, eliminating excess production and unnecessary details. Ocin’s swimsuits feature subtle earth tones, soft lines, and comfortable fits that work well both on the beach and during sports activities.

Baiia – multifunctional swimsuits for modern women

Baiia stands out with its innovative approach to swimsuit design. Their pieces are multifunctional, allowing for multiple ways of wearing, making them an ideal choice for women who value practicality and variety in fashion. Each swimsuit is made from recycled materials, and the brand promotes the philosophy of slow fashion, encouraging conscious shopping. A characteristic feature of Baiia’s collection is reversible models and swimsuits composed of several modular elements that can be mixed and matched to create unique combinations.

What swimsuits are trendy now? Asymmetry and unusual cuts

Swimsuits with asymmetric straps, unusual cut-outs, and irregular styles are another summer hit. Designers are increasingly experimenting with cuts that not only catch the eye but also highlight the body's assets. This summer, both futuristic, geometric shapes and subtle, feminine details are in fashion, adding a modern and artistic character to swimwear. Among the brands leading this category, three particularly inspiring ones stand out: Cult Gaia, Oséree, and Norma Kamali. Start enjoy your day now and make the most of summer with new swimwear from these brands!

Cult Gaia – artistic forms and sculptural cuts

Cult Gaia has been impressing with its unconventional designs and sculptural shapes for years. Its swimsuits resemble small works of art – asymmetric, draped, and with unusual cut-outs, giving the silhouette a modern shape. Characteristic for this brand are also swimsuits with a single strap or irregular ties, which look as if they were created especially for bold women who value a unique style. These swimsuits are perfect both for the beach and as part of an evening outfit – just combine them with a flowing cocktail dress or wide-leg trousers for a stunning summer look.

Beauty in asymmetry – Cult Gaia swimwear (cultgaia.com)

Photo: flannels.com

Oséree – shine, luxury, and modern elegance

Oséree combines asymmetric cuts with luxurious shine. Their beautiful carved swimsuits are made from shiny fabrics that attract attention and beautifully reflect sunlight. Asymmetry in Oséree’s designs mainly appears in unusual straps, waist cut-outs, and structures that subtly shape the silhouette. Metallic fabrics and draping add a glamorous effect, making their styles an excellent choice for women who want to look exceptional and elegant on the beach. The brand also offers trendy one-shoulder bikinis and one-piece suits with deep cut-outs that add lightness and sensuality to the figure.

Shine and luxury – metallic fabrics are the absolute hit of the season

This season, eye-catching shine is everywhere – metallic materials are making a comeback and appear in both bikinis and one-piece swimsuits. Styles in shades of gold, silver, or pearl beige beautifully reflect the sun’s rays and emphasize the tan, giving the entire outfit an exclusive character. Luxury fashion houses and top beachwear brands are increasingly using shiny fabrics, offering both minimalist cuts and extravagant, decorative models. Where to find such gems? Among the most fashionable brands creating metallic swimwear are Agent Provocateur and Dolce & Gabbana.

Agent Provocateur – daring sex appeal and extravagance

If you're looking for a more expressive and sensual approach to swimwear fashion, Agent Provocateur is unmatched. This brand, mainly known for luxurious lingerie, also creates incredibly striking swimsuits that exude sex appeal. In their collections, metallic fabrics appear in the form of tight, figure-shaping cuts, decorative straps, and cut-outs that add a sensual character to the designs. Characteristic details of Agent Provocateur include gold clasps, lacing, and asymmetric constructions, which make their swimsuits resemble jewelry on the beach – attracting attention and boosting confidence. Such a swimsuit is undoubtedly a good investment!

A touch of courage and femininity with Agent Provocateur (agentprovocateur.com)

Photo: asthik.com

Dolce & Gabbana – Italian opulence and shine in glamour style

Dolce & Gabbana is a fashion house renowned for richly decorated designs, and their swimwear is no exception. This season offers pieces made from luxurious, shiny fabrics that reference Italian glamour style. Their collections feature both classic metallic-toned bikinis and more ornate models adorned with crystals, embroidery, and gold accents. This is a choice for women who like to look spectacular and are not afraid of bold styles. Dolce & Gabbana emphasizes rich details and impeccable craftsmanship, making their outfits not only fashionable but also full of elegance and prestige.

Back to the past – retro-style swimwear

Inspirations from the 70s, 80s, and 90s are returning with doubled strength, along with characteristic cuts emphasizing the female silhouette. What to pay attention to? High-waisted bottoms, sporty tops, ruching, and ruffles are key elements of this trend, which perfectly combines nostalgia with modernity. Both romantic beach-inspired bikinis from a few decades ago and more sporty, minimalist cuts reminiscent of iconic 90s styles are in vogue. Many brands have introduced retro styles into their collections, adding a modern touch through innovative fabrics and contemporary details. Among the most popular brands are Frankies Bikinis, as well as Chanel, Gucci, and Eres.

Frankies Bikinis – girlie charm of the 90s

Frankies Bikinis is a brand that perfectly captures the 90s vibe with its pastel, girly designs. Its swimwear often features ruffles, ties, and subtle prints that evoke summer days from a few decades ago. Characteristic of Frankies Bikinis are also sporty triangle tops and high-cut briefs that visually elongate the legs and accentuate the waist. The brand frequently uses romantic pastels, floral patterns, and textured fabrics that further enhance the retro effect. Frankies Bikinis' swimsuits are an ideal choice for women who want to look girly yet stylish and on-trend.

Retro swimwear from Frankies Bikinis (frankiesbikinis.com)

Photo: wwd.com

Chanel – luxury vintage-style bikinis

Chanel, as one of the most iconic fashion houses, has also introduced swimwear inspired by retro style into its collection. Their designs reference the classic elegance of the 80s and 90s. – primarily one-piece swimsuits with a prominent brand logo, as well as high-waisted bikinis with subtle embellishments such as gold details or pearl buttons. Chanel combines vintage aesthetics with luxurious materials, offering swimsuits that are both stylish and timeless.

Eres – French elegance in 70s style

Eres is a luxurious French brand that has specialized in elegant swimwear for years. Its designs are often inspired by the 70s, when simple yet incredibly chic cuts reigned supreme. Eres collections feature one-piece swimsuits with deep necklines, models with wide straps, and high-waisted bikinis that accentuate the waist and visually elongate the legs. The brand is also known for using the highest quality materials, which fit perfectly and provide maximum comfort.

Tropical patterns and animal prints – timeless classics on the beach

Colorful prints are a trend that never goes out of style. This season, tie-dye, tropical flowers, and animal patterns dominate, adding an exotic character to outfits and perfectly matching the summer climate. Designers are increasingly inspired by nature, transferring motifs of palm leaves, paradise flowers, as well as classic leopard, zebra, and snake patterns onto fabrics. Luxury swimwear in this style is an excellent choice for women who want to stand out on the beach and add energy to their styling. Among brands that best interpret this trend, Roberto Cavalli and Versace stand out.

Roberto Cavalli – animal prints in a luxurious edition

Roberto Cavalli has been known for years for his love of animal patterns, and his beachwear collections are no exception. The brand’s swimsuits are often decorated with fierce prints such as classic leopard, snake skin motif, or tiger stripes, which give the outfits a unique character. Cavalli combines animal prints with rich embellishments – gold accents, chains, or crystals, making his swimsuits exude luxury and sex appeal. This is an excellent choice for women who want to stand out on the beach and add a fierce touch to their styling.

Versace – baroque luxury and exotic prints

Versace, as a synonym for extravagance and luxury, incorporates both tropical patterns and animal prints into its beachwear collections, which perfectly complement the brand’s characteristic baroque motifs. Versace knows how to match color and cut for the perfect swimsuit. Their swimwear often features gold elements, richly decorated straps, and intense shades of purple, turquoise, and pink, giving them a distinctive character. The brand has long experimented with combining animal prints and tropical plants, creating luxurious swimsuits that are the true definition of glamour style.