Mediterranean light, the scent of heated pines, and a view that every evening concludes with a sunset spectacle over the sea. Greece has been attracting not only tourists for years but also the most demanding investors and those seeking a second home in Europe. Today, the question is increasingly not "if," but "for how much" — as the prices of luxury properties in Greece have become one of the hottest topics in the premium market of the Mediterranean basin. From elegant villas on the Athenian Riviera, through modernist residences in Mykonos, to spectacular houses nestled into the cliffs of Santorini — Greek luxury has many faces. It is a market where lifestyle intertwines with cold investment calculations. Meanwhile, the prestige of an address can be just as important as the return rate. How are prices shaped, what truly influences their levels, and why is Greece increasingly competing with the French Riviera and the Balearic Islands?