The Rolex brand was not always called that. Initially, it was Wilsdorf&Davis, so the initials on the watch were the letters - W&D.
Today’s luxury Rolex watches were over 100 years ago pocket watches sold under the jewelers’ names. Later, in 1908, Wildsdorf&Davis changed their name to The Rolex Watch Company, and in 1912 they moved their headquarters to Switzerland. Their fame began when one of the world’s swimming champions, Mercedes Gleitze, wore a Rolex watch during her nearly all-day crossing of the English Channel.
What further contributed to the company’s subsequent years of fame was the fact that they were the first to introduce a waterproof case that could withstand water pressure at depths of up to 32,000 meters. Around 1955, Rolex designed a model for the airline Pan Am that displayed two time zones. They were also the first to feature a date on the dial. In addition to deep-sea expeditions, Rolex watches participated in high-altitude climbs and accompanied Edmund Hillary on his way to the summit of Mount Everest. What distinguished their watch was a mechanism that wound itself automatically.
As is clearly visible, Rolex approached the creation of their watches in an unconventional way, not only focusing on basic product features but turning them into true companions for every adventure, even in very harsh weather conditions.
The Rolex brand has a completely free form of advertising that anyone could create. Their watches are worn by famous people from the worlds of sports, acting, and politics. There is no better way to showcase a product! So, Rolex watches are a super-premium brand in their own right.
