The phrase "what to invest in" has been one of the most frequently searched terms on the internet since 2019. As can be easily guessed, many factors significantly influence this, including: the recent outbreak of the Covid-19 pandemic, the turbulent geopolitical situation (conflict in Ukraine, changing perceptions of Russia's position in the world, economic and political movements of China in Europe, the growing role of NATO, WHO, and the UN, etc.), as well as soaring inflation and customer dissatisfaction with how banks manage their savings.
All these aspects mean that today, more than ever before, we ask ourselves how to protect the value of our assets and how to better secure the financial future of the younger generation.
Historically unchanged, luxury goods again prove to be the market segment most resistant to economic fluctuations.
Numbers show that since 2008, the average price per 1ct of diamond has been on a steady upward trajectory, while according to data from MasterCard, retail sales in the American market (the largest diamond market) increased by only 8.5% this year, and the entire diamond jewelry segment grew by 32% compared to 2021.
Meanwhile, Fancy Color Research Foundation (specializing in fancy diamonds) reports that between 2005 and 2019, they increased in value by an average of about 25% per year. The greatest increase was seen in small pink diamonds, which over the last 20 years have appreciated by over 500%. This is closely related to their drastically decreasing supply on the primary market over time, and the closure of the Argyle mine in 2020, which supplied 90% of the world's pink diamond resources, only intensified this phenomenon.
It’s clear that investing in diamonds is worthwhile, but what exact conditions must they meet, and what features should you pay attention to, to ensure your investment yields profits rather than disappointment?
First of all, it’s worth noting that today, diamond jewelry is more of an investment than individual stones, appreciated by investors. Why? Because beyond all the inherent qualities of diamonds themselves, ready-made jewelry has four undeniable advantages:
1. It emphasizes social status, adds prestige
Both in private and business relationships, we are often judged based on how we present ourselves, so precious diamond jewelry will certainly be an asset in the eyes of others.
2. It adorns
The obvious function of jewelry is its utilitarian aspect—it can uniquely complement the overall style and give it a distinctive character.
3. It serves as a dowry for future generations
It carries economic value, but also emotional and historical significance. For example, a ring passed down from generation to generation provides not only a sense of financial security, as it appreciates over time, but also tells the story of specific people, evokes memories and emotions.
4. It is an investment in human relationships
Beautiful jewelry gifted to a loved one brings joy, moves, and creates a sense of uniqueness. This value cannot be measured or priced.
When purchasing diamond jewelry as an investment, it’s essential to ensure it is as unique as possible. Mass-produced designs from molds, available in chain stores, will neither surprise us with their design nor with high-quality craftsmanship, and moreover, they already carry a significant markup from the start. Therefore, their value is likely to decrease over time, not increase. Only single pieces of unique gemstones, created according to original concepts, have the potential to appreciate in value over time.
The raw material used for diamond jewelry must also be of the highest quality. When it comes to gold, it’s best if it has the highest karat (e.g., 18K), clearly marked on the jewelry.
As for diamonds, two factors are crucial. First, the more unique the stone (color, cut, clarity, weight, brilliance, symmetry), the greater its value (including collector’s value). Until recently, the jewelry industry followed the rule that the higher the clarity of a diamond, the higher its price. Today—amidst the strong demand for uniqueness—this has somewhat changed, and even the smallest inclusion in a stone can become an asset, as it attests to its exclusivity.
Secondly, if we are purchasing a gemstone with the intention of long-term investment, we must ensure that the diamonds contained within have the appropriate quality certificates. Only in this way can we be confident that we have truly bought a diamond with the desired parameters. It is advisable that this certificate is issued by an international gemological institute (e.g., IGI, GIA, HRD), as this will facilitate the resale of the gemstone abroad as well.Today, when “more” and “faster” seem increasingly to be synonymous with “better,” investing in something as luxurious as diamond jewelry, it is worth choosing pieces that go against this trend. Jewelry that is a work of talented artisans, a reflection of the unhurried work of designer-jewelers, and that showcases craftsmanship and attention to detail.
And very importantly — you can of course invest in a unique ready-made gemstone, but a great idea for a diamond investment is also to create such jewelry yourself, in collaboration with specialists in this field. Where can you find them?
Undoubtedly, Diamenter, a brand whose second name is uniqueness, creates jewelry that is not only exceptionally beautiful to the eye but also highly attractive as an investment. Why this particular brand? Because it creates gemstones that meet all the criteria to become the best investment — both financially and in human relationships as well.
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