Chiara Ferragni
The brand is the creation of an Italian blogger, influencer, and true businesswoman. For a long time, she was ranked number 1 among the most influential figures in the fashion industry. Since 2013, Ferragni has been able to boast a clothing company under her own name. Her collections include not only original clothing but also shoes, lingerie, and exclusive lines of cosmetics and jewelry.
Her products, both in terms of flawless craftsmanship and unique aesthetics, have the potential to compete with the biggest fashion houses. How did it happen that an Italian blogger achieved so much in the industry in such a short time, and her company now has offices in the most prestigious locations?
Chiara Ferragni - discover the brand's history
The company's history is really Chiara's story. It is mainly thanks to her that we have stylish and youthful clothes with the characteristic embroidered eye today. Before the stylist collaborated with the biggest brands in the fashion segment, she was an ordinary law student. Where did the idea for her own brand come from, and were the beginnings more challenging than they seemed?
Chiara was born in Cremona on May 7, 1987, as the daughter of Marco Ferragni, a Lombard dentist, and Marina Di Guardo, a writer with Sicilian roots. She attended the Classical High School in Cremona and then moved from her hometown to study law at Bocconi University in Milan. However, she quickly gave up her studies and decided to steer her career towards the growing power of media.
In 2009, while still studying, Ferragni began her online career by creating a fashion blog called "The Blonde Salad," which was something of a personal diary where Chiara shared her life and her own composed outfits. Since it was something new and previously unknown, the blog soon became a source of fashion inspiration for a multitude of young people. Riding the wave of success, just a year later, she created her first original shoe line - Chiara Ferragni Collection, which also made a significant impact in the fashion world at the time.
Blogger of the moment or the decade?
In 2011, while still a law student, the influencer was hailed by Vogue as Blogger of the Moment. No wonder, at that time, "The Blonde Salad" had over a million visitors each month and about twelve million page views. In the spotlight of fame, Ferragni decided to drop her studies to fully dedicate herself to her activities as a blogger and influencer, and soon she also released her own e-book in Italian.
The designer posed for many global fashion giants. She was the face of magazines such as "Vogue," "ELLE," and "Glamour," collaborated with the biggest fashion houses, including Dior, Chanel, and Fendi, and also became a global ambassador for Pantene, signing numerous contracts with other beauty brands. By 2016, her face graced as many as 55 magazine covers.
In December 2013, as part of a collaboration with Steve Madden, she was to design a collection of several pairs of shoes for the spring 2014 season. She also had her television episode, as in August 2014, she appeared as a guest judge on the American TV show Project Runway.
In the same year, her business activities were expected to bring her a gross income of approximately 6 million euros, mainly from the sale of shoe collections. The success was already enormous, and all this before the brand's permanent assortment appeared on the market. In 2017, she was recognized by Forbes magazine as "the most influential influencer in the world." She was also the first blogger whose image graced the cover of international editions of "Vogue."
Fulfilling Ambitions: An Original Brand
She didn't hide the fact that she started a blog to build her own business. All her successes led the Italian blogger not to stop at her own website, and in 2013, still on her way to the top, she registered a company under her own name. She knew exactly how to promote the brand on Instagram, and her blog was eventually viewed by millions. The brand was destined for success.
Despite its vast reach, the brand stood out among other fashion brands. It won the hearts of customers looking for unconventional yet casual solutions filled with youthful energy. The collection's main motif became the eye—a pattern the influencer has tattooed on one of her fingers.
Currently, the blogger serves as the CEO of two of her own companies and shares her perspective on fashion by both sharing her own stylings and presenting new collections of her brand. To this day, fans appreciate her for the naturalness she exudes online. Although she is a style icon and a true woman of success, her blog is infused with authenticity and a genuine passion for fashion.
Privately, she has also happily arranged her life; since 2018, she has been happily married to Italian rapper Fedez, with whom she has two children.
Distinctive Features of the Brand's Clothing
- Comfort - the brand has prioritized comfort from the very beginning. It aims to create clothes that women will want to wear every day and in which they will simply feel good.
- 100% Made in Italy - in the spirit of comfort, the brand uses durable and practical materials of the highest quality—such as cotton, eco-leather, natural leather, and polyester. Their clothes are also dermatologically tested and crafted with the highest Italian precision.
- Colorful Design - the brand's aesthetics are immediately noticeable, and the products are easily recognizable. The collection features muted, pastel colors, simple cuts, as well as bold, colorful patterns. An additional embellishment is the aforementioned eye, embroidered in specific places on the clothing.
- Number of Products - the number of pieces in the collection is very limited. On the website, the most popular categories consist of only a few models. This exclusivity ensures that the products are of truly excellent quality, with every smallest detail crafted with the utmost care. The company focuses on quality, and so far, it's doing great!
What's on Offer?
The brand is a proposition for bold women who know their worth and express their character through their style. In the brand's assortment, you will find both sets that are a must-have in your wardrobe and unique accessories with unconventional shapes, fun patterns, or sophisticated embellishments.
Among the women's clothing line, there are both dresses and elegant blazers, as well as more classic t-shirts and tracksuit sets. Additionally, the brand offers a full range of accessories, from sunglasses to practical and stylish water bottles, as well as a collection of jewelry and watches adorned with the brand's logo. Listening to the preferences of its clients, the brand constantly introduces new products, such as the rich section of Chiara's signature cosmetics.
Interestingly, the blogger draws her design inspirations from travel, pop culture, and music. Based on her own observations and experiences, she strives to create contemporary fashion, dedicating her collections to those who aren't afraid to stand out from the crowd and want to remain fashionable regardless of age.
Shoes You Must Have in Your Collection
The first product brought to light and definitely adored by women from the brand is the unique footwear. Although the models, both sporty and elegant, resemble products from other brands in style, the brand's shoes stand out with their color schemes and unique details. They are a fashionable accessory that can beautifully enhance any outfit. Women's sandals are extremely popular, with various variations available on the brand's official website.