Elisabetta Franchi
Since the 1990s, Franchi has contributed to creating the latest trends, her clothes have developed their distinctive style over the years, and the brand itself has climbed to the heights of the fashion industry. Her success is undoubtedly due to her great passion, meticulousness, and complete dedication to her work.
Importantly, this brand is one of the first major clothing companies to decide to be cruelty-free. In practice, this means that the brand has given up fur, angora, and natural feathers, replacing them with synthetic materials, gradually eliminating animal-derived materials.
Additionally, the brand combines its activities with respect for animal rights, having initiated two well-known projects, “Dogs Love” and “The Naked Truth,” which aimed to encourage people to oppose the abandonment and mistreatment of animals.
Elisabetta Franchi - Brand History
How did the journey into the world of fashion begin, and how did the Italian designer fulfill her childhood dream to build her own empire?
It all started in Bologna, Elisabetta's hometown. Born in 1968 as the fourth of five children, she grew up in a modest family, overseen solely by her mother. In many later interviews, the designer talks about how the absence of a father and other poverty-related issues gave her the strength and determination to change her fate.
She was an incredibly hardworking and steadfast person in pursuing her goals. She made her debut in the fashion world during her studies at Istituto Aldrovandi Rubbiani in Bologna. During that time, she supported herself with various temporary jobs, such as working as a saleswoman, which was a valuable experience as it taught her how to work with consumers.
In 1996, at the age of twenty-eight, the creator opened a small fashion atelier where she finally began working on her own clothes. Lacking experience, she primarily relied on her intuition and passion for fashion, which later proved to be the right direction. Her first recognized collection was named CELYN B, which referenced the Parisian style, a significant inspiration for Elisabetta.
Impressive Successes
The brand we know today was established relatively recently, in 2012. Its first boutique is still located at Via Tortona 9 in Milan, but it is now just one of over a thousand locations worldwide.
In less than ten years, the company achieved over 100 million euros in revenue and became one of the most sought-after brands among the biggest stars. It dresses global stars, from actresses to singers and celebrities. Among those who have worn her creations are Angelina Jolie, Jessica Alba, Lady Gaga, and Kendall Jenner.
What Characterizes Her Collections?
- Italian craftsmanship - The brand's products are characterized by exceptional attention to detail. Her designs stand out not only for their unique approach to fashion but also for their ethics towards animals. Materials are chosen with the utmost care, and the brand is gradually reducing the use of animal-derived materials, which are obtained only through thoughtless cruelty.
- Creativity - This is a trait that the designer and creator of the brand certainly does not lack. The projects that come from her hands are a perfect balance between classic and extravagance. Elisabetta prioritizes customer satisfaction and aims to liberate them from traditional fashion beliefs with her clothing.
- Thoughtful design - every product of the brand, from sensual dresses to perfectly tailored trousers, celebrates the female silhouette, highlighting each of its assets. Franchi creates an offer for women, taking care of their needs. That's why her clothes are elegant, comfortable, and have their own unique style.
The undeniable success of the brand is primarily due to the refined taste of the designer. When creating the brand, Elisabetta wanted a new creative force to emerge in the market, bringing something new and surprising, yet accessible to everyone. Therefore, her designs are a combination of incredible creativity, elegance, and simplicity. To better characterize the brand, one should look at its most recognizable collections of recent years.
Icon Collection
Icon collections are usually exclusive and limited garments that serve as a brand's showcase. Therefore, they include its most popular and iconic products. Elisabetta also has such a collection, distinguished by a unique logo embroidered on each piece of clothing. This collection includes items and accessories like designer bags, Elisabetta Franchi dresses, thigh-high boots with a high heel embossed with the logo, and even tights with a similar pattern. All of this is kept in classic colors - dominated by white, red, black, as well as beiges and browns.
Dune Collection
Although Dune reminds us of the recently popular science fiction film, the collection by this name has nothing to do with it. Nevertheless, it is another noteworthy clothing line filled with vegan women's accessories. As mentioned earlier, the brand eagerly stands in defense of animals and fervently fights for exclusive fashion companies to create clothes from synthetic substitutes.
The Dune Collection is primarily about thoughtful shapes, soft lines, and artisanal craftsmanship. Its main component is five different bags, including a clutch, a mini shoulder bag, a small crossbody bag, a large shopping bag, and a bucket-shaped bag. All bags are perfect for everyday use, and the collection is given additional character by a light gold chain woven into each bag.
Exotic Collection
The next collection paying homage to animals is the Exotic Collection. All its products are marked with the "Animal Free" sign, yet the design of the entire line gives a very animalistic charm. These accessories are created for clients who are not afraid to emanate femininity and want to feel both modern and elegant.
The collection again includes bags of various sizes, this time there are four. The Maxi Bag, the largest of them, is a perfectly tailored shopper that can hold all necessary purchases. The Tall Bag, on the other hand, is the pinnacle of elegance and sophistication. The Short size is considered the perfect complement for night parties, and the sleek Slim clutch will accentuate any evening outfit.
Fashion for Clothing
Looking at the brand up close, it's no wonder why it has a whole legion of supporters worldwide. The reception from women is extremely positive, and many of them, when thinking about shopping, reach for the company's assortment. If we already know what guides the brand in its designs, let's consider what exactly is in the current offer and where can we purchase these clothes?
What's in the Offer?
The brand's assortment impresses with its vast variety. Fashionable dresses, airy blouses and shirts, perfectly sewn trousers, modern bags, and comfortable timeless models of footwear are just a small part of it. All categories of clothing have something special and draw attention. The footwear is of great interest - fitted high heels, pumps, or sandals are synonymous with luxury and good taste.
In this brand's designs, very universal colors dominate, such as white, black, delicate pink, and muted beiges, which make it easy to pair them with chic accessories. When browsing the brand's fashion offerings, it's worth paying attention to the rich selection of dresses and skirts, which not only look great for evening outings but also beautifully highlight feminine shapes. So if you're looking for clothing that will make you feel elegant and sexy, this is the brand you're looking for.
Sports Line
It might seem that the brand only presents very elegant and formal clothes, which aren't necessarily suitable for everyday wear, let alone for sports activities. However, to the surprise of many, it turns out that besides the main collection, the designer recently launched a sports line.
This collection was created with sports and physical activity enthusiasts in mind, who prioritize not only their own comfort during exertion but also a flawless look. Comfortable leggings, sports shirts, and tops will work excellently at the gym, during outdoor training, and might even make physical activity a bit more enjoyable for you.